Chapter 103
Chapter 103 Belonging to the Father of Video Games
Time has come to 1980 non-stop, and the world has entered the magnificent 1980s. Tang Huan, who has already laid the foundation in this time and space, did not have the time to carefully review his achievements. As for vacation, he even ignored it.
One of the most urgent tasks is naturally to deal with Milova’s patent lawsuits. The other party’s price is very high. It is totally a ruthless one without opening for three years and three years after opening.
The people with eyesight have made an early judgment. The Cubs game console is in danger, and it must be done to avoid disasters. It is nothing more than a question of how much money is paid. After all, here in the United States, the business rules are very sound.
Tang Huan also understands that the final result is not optimistic, but he intends to use this storm as a waste to advertise for Xiaobawang in disguise, which can be regarded as turning disadvantages into advantages to some extent.
After secret discussions, the entire response plan was finalized.
First of all, EA will use the 1958 “Double Tennis” game to question the validity of Mirova’s patent and drag the lawsuit into a whirlpool of controversy.
Then, by gaining a time gap, prepare relevant information about the various technologies contained in the Cassidy game console and submit it to the court in an attempt to prove that the Cassidy game console has nothing to do with Milova’s patent.
The entire process naturally involves public relations to allow the media to participate and follow up. The ultimate goal is to build the Xiaobawang game console into an image of a victim who is determined to innovate but maliciously suppressed by market competitors using patented methods.
The patent lawsuits between Samsung and Apple in the past life were not just a joke. Since they are destined to be unable to be good, it is time to ask lawyers as actors to perform debates for everyone to gain attention.
In fact, Zheru himself is also suffering from copyright infringement. All kinds of piracy software piracy emerge in an endless stream, and even the game business is not immune. “Tetris” bears the brunt of it, and the version on the CP/M platform has appeared. Yes, but the game experience is very poor.
It is even more ironic that most of these pirates are students, and the programming tool they use is Philosopher’s MA.
Regarding this, Tang Huan couldn’t laugh or cry. Due to the hacker culture in the United States, it was really not worth the loss.
In the early days, the first generation of hackers were purely technical elites. Except for their own professional fields, their business awareness was very weak and their natural influence was limited.
After , American hippies prevailed, which promoted the counter-cultural movement, which became fashionable with rebelliousness, whimsy and rebellious spirit.
This has affected a generation, especially college and middle school students who came from wealthy middle-class families and don’t need to worry about their livelihoods.
They evade society, abandon tradition, despise authority and all rules and disciplines. After indulging in rock music, pursuing all kinds of liberation, and using psychedelics to find sensory pleasures, they soon discovered that computers are the most exciting, and they can be realized on this platform through technology. This idea, naturally, programming has become the most flaunting hobby.
So, the second generation of hackers came into being.
During this period, the computer was still in the mainframe stage. A few companies headed by IBM controlled the entire industry. The second-generation hackers’ contempt for authority came into play. The well-known Homebrew Computer Club illustrates them well. This spirit of free sharing.
But the world is booming, and the hustle and bustle of the world is profitable. The hacker community is still inevitably divided. Some people start to make money in business by using the technology they have mastered. Gates wrote the famous letter to the Homebrew Computer Club. The “Open Letter to Computer Lovers” clearly and unmistakably revealed this divergence.
It is the period when the second-generation hackers and the third-generation hackers alternate. Various opinions are very conflicting. Tang Huan doesn’t want to go to the muddy water for such a small benefit. Anyway, these students have not shaken their business foundation.
Naturally, Tang Huan does not need to come forward in person in this lawsuit. Hawkins will lead EA to challenge. He only needs to sit behind the scenes and watch the show.
When Tang Huanzheng was discussing with Hawkins and several lawyers in suits and ties, Bushnell called and said indignantly: “I just knew that Milova sued Xiaobawang for infringement, and they were so rewarded. , Do you need help such as appearing in court to testify?”
Righteous buddies, Tang Huan narrowed his eyes and speculated on Bushnell’s motives for doing so. It is estimated that he has been sorrowing about his helpless experience of being knocked out of the US$700,000 patent fee by Milova. Dali’s strength could not be compared with the current philosophers, and he did not dare to entangle in expensive legal disputes, so he had to obediently submit.
“Thank you very much, then I’m not welcome. It’s an honor to meet a friend with a sense of justice like you.” Tang Huan laughed loudly, “With your huge influence in the game industry, your help will definitely make The situation in this lawsuit is very different.”
“You are welcome, I also vent my anger for myself.” Bushnell also laughed.
Tang Huan talked a few more words with Bushnell before putting down the phone, and a playful smile appeared on his face.
To put it bluntly, Bushnell, who is unwilling to be lonely, is a powerful shit-chucking stick.
“We have another big help. Bushnell, the founder of Atari, is willing to testify to help us. He is a veteran in the industry, and his testimony is very rich.” Tang Huan said the good news, “You can fine-tune it. The following plan will leave room for this great **** to play.”
“Okay.” Hawkins stood up excitedly, but was stopped by Tang Huan.
After the lawyers walked out and there were only two people left in the office, Tang Huan said, “Those media are almost ignorant of technology, and the reports will inevitably give people an itchy feeling. I helped them think of a theme. ”
At this point, Tang Huan smirked, “Bushnell and Ralph Henry Bell, who is the father of video games? What do you think?”
Hearing this idea, Hawkins couldn’t help but touch the sweat that actually didn’t exist on his forehead. The Mirova Odyssey game console is derived from the “brown box” prototype of the TV game console invented by Bell. The boss is going to make a saliva. The war, and at the same time Bushnell was firmly tied to the EA tank, it was really insidious.
“Very attractive, I will contact the public relations to prepare.” Hawkins said cheerfully, obviously, for EA, he doesn’t mind these commercial strategies.
“Then act quickly, I’ll go to the game development department to take a look.” Tang Huan nodded, “When others are standing by and watching the jokes, instead we have to make strides forward and release heavyweight games.”
The current game development department, with the establishment of EA, has also moved to the corresponding office area accordingly.
Tang Huan first chatted with Shigeru Miyamoto for a while, and then turned his attention to the new heavyweight game he said-“Pac-Man” or “Pac-Man”.
In the original time and space, this puzzle game was developed by the Japanese game company NAMCO in 1980 and this year.
“Pac-Man” can be called a classic game in the history of video games. It was popular all over the world in the 1980s. Its protagonist, the elf, lacking a corner of the pancake image, was regarded as a symbol of popular culture and even as a representative image of the video game industry. Nanmeng Palace even uses this image as its mascot and company logo.
Because of the popularity of “Pac-Man” on the arcade, Atari bought the license for the game on the Atari 2600, but because of the rush to work, the transplantation of the hardware platform is very poor, although it is considered a big seller. 7 million sets of cassettes were released, but since then, players have gradually become resentful of home electronic game consoles, which has planted the bane of the collapse of the entire industry.
It can be seen that the Atari controlled by Warner is really sinful, fully demonstrating the ugly face of a profiteer who left the market with a handful of profit.
Now EA has released the finished product of “Pac-Man”, naturally, Nanmeng Palace is missing a cash cow, and Atari can’t be violent.
People inevitably love the new and dislike the old for games. As the successor of “Tetris”, “Pac-Man” has been established for research and development very early, and it is just now coming out to show EA’s innovative capabilities.
“Is this sense of accomplishment very interesting to make players crazy and make competitors jealous.” Tang Huan, who is satisfied with the results of his work, motivates his subordinates with this kind of joke.
…
The lawsuit between EA and Milova was opened in San Jose, the capital of Santa Clara County, where Silicon Valley is located. It attracted many industry insiders, media reporters, and even some who have a keen sense of smell and plan to enter the game machine industry. A handful of speculative businessmen. U U Reading www.uukanshu.com
EA’s lawyer questioned the validity of Mirova’s patent through the early game “Tennis for Two” and received miraculous effects. They immediately made the other party’s hands busy and moved directly out of the witness, the inventor of “Brown Box” Raf Henry. Bell.
Since then, Bushnell made his debut. He would not refute Bell bluntly, “Your achievements will stop at that “brown box”. Such a simple thing can dare to say that it has something to do with the current game console. ”
Bell, the Jewish inventor who fled from Germany to the United States on the eve of the Crystal Night in 1938, is also a straight-forward temperament, and he spouts without showing weakness.
What is Wen Wu No. 1 and Wu Wu No. 2? This is the scene in front of me. Even the judges can’t calm down. The media reporters who are in the audience have the ecstasy of finding the prey in their eyes. These two are video games. A competitor in the name of the father, that’s great, it’s a worthwhile trip, and one more material for the report.
EA’s strange trick brought the first court session to a hasty end. The reporters who had been prepared rushed in, surrounded Bushnell and Bell outside the court, and bombarded them for interviews.
Looking at Bushnell, who was surrounded by stars in the center like a moon from a distance, Tang Huan admired in his heart, “The combative buddies, it’s no wonder that he had the same smell as Jobs a few years ago, and this person stood up and cheered. It’s really hard to say what the final outcome of this lawsuit will be.”
Tang Huan, the director behind the scenes, lost interest in continuing to pay attention after discovering that the scene was performed according to his own design.
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