Chapter 37 Christmas Crash!
Tokyo, Shibuya District.
It was still the same izakaya, the same four graduates from the Department of Chemistry of the University of Tokyo, but the atmosphere of drinking had completely changed. They looked preoccupied and kept sighing.
"Hey, the New Year holiday is in vain. I heard that this year's bonus will also be cancelled." Inoue Mitsuhiko muttered.
"Who would have thought that in just three months, that small Chinese company would subvert the entire industry."
"Actually, we have done the math. I heard that the worst situation is Toyobo. Because the losses are too serious, they seem to be planning to lay off large-scale layoffs."
"No way, Toyobo has EKS and N38, two top thermal fiber technologies!"
"It is because Toyobo has invested heavily in thermal fibers, and Kunlun Company, which was born this year, also focuses on thermal fibers, so it crashed very tragically."
The four of them sighed tacitly, then raised their glasses, drank in silence, and mourned for the unlucky Toyobo. Toyobo, which was good at keeping warm fibers, met Kunlun Company who was also good at this. This was probably their fate.
The rise of Kunlun Company has had an unprecedented impact on Japan's chemical fiber industry. Each major group's financial report this year is more miserable than the last. As industry insiders, the four of them usually work overtime so much that they may lose even their year-end bonuses.
Fortunately, the companies they work for are large comprehensive groups that not only produce chemical fibers for clothing, but also deal in other chemical materials, so they don't have to worry about unemployment.
However, those specialized groups are in dire straits. Toyobo, Bellbo, Fujibo, Saijobo, and Japan's four major chemical fiber clothing fabrics groups have all fallen into the quagmire of operating difficulties.
Shigeru Ohta, the oldest, glanced at the guests in the izakaya and said worriedly: "In fact, there is no doubt that we have lost this war of thermal insulation fibers. Kunlun Company's products have swept across the entire northern hemisphere in just three months. .”
"See for yourselves, almost half of the people in the izakaya are using Kunlun Company's products."
The other three people followed Ohta Shigeru's gaze, and sure enough, many people in the izakaya were wearing Kunlun Company's products. This was very easy to identify, because they were also cold-proof clothing, and X-fiber made them particularly thin and fashionable.
"Under normal circumstances, no one likes to wear thick clothes, so it is natural for Kunlun Company to win, right?"
"I have to say that being able to wear a dress in the coldest season has a fatal temptation for women. No matter how expensive it is, girls will buy it, right?"
"It's only been three months. In just three months, Kunlun Company has allowed half of the people on the streets of Tokyo to wear their products. It's a miracle!"
"I heard that Mr. Gao Yuan, the boss of Kunlun Company, is only 21 years old. It is a real miracle that he can invent X-fiber at such a young age and run a company with such potential."
As they chatted, they were both from the chemistry department and had a lot in common with each other.
Only Ohta Shigeru remained silent, drinking wine with a frown on his face.
Finally, Ohta Shigeru couldn't bear it anymore and asked Ono Chengmao: "Toray Group has the strongest materials research and development capabilities in Japan. Have you cracked Kunlun Company's technology?"
Ono Chengcheng was slightly startled. Even if he is a good friend, it is not appropriate to inquire about company secrets like this.
As for cracking Kunlun's super honeycomb technology, there is nothing to be embarrassed about. Almost all chemical groups and all laboratories specializing in chemistry and materials science around the world are making similar attempts.
After careful consideration, Ono Chengcheng shook his head, "There is no solution at all. I don't know why, even if the same formula is used, it is still impossible to produce fiber with a super honeycomb structure. Why does Ohta-kun ask this?"
Everyone looked at Ohta Shigeru. His position was section chief. He was the only one among the four who had the opportunity to come into contact with the company's senior management and had a lot of inside information.
Ohta Shigeru sighed deeply, his drunken eyes were a little blurry, and he said in a very bleak voice: "If we don't crack Kunlun Company's technology, we may not have a chance."
Everyone was shocked and asked together: "Why do you say this?"
Ohta Shigeru said in a deep voice: "It is said that Kunlun Company and its partners will launch a general offensive on Christmas and clear the site during the Chinese Spring Festival."
Christmas attack! ?
Clearance for Spring Festival! ?
This... is too arrogant! ?
…
Christmas, New Year, Spring Festival, Lantern Festival, many important festivals are coming in just two months.
Kunlun Company and its partners launched an offensive during this period, which was actually not unexpected.
But no one expected that their offensive would be so crazy.
On December 15th, ten days before Christmas, the global offensive begins.
The X series products are not expensive to begin with. They are only the price of cotton clothing, but their performance exceeds that of top-grade down. Now the price is actually reduced, and there are various exquisite gifts, free lottery draws for members, and other activities.
"Seventy-nine yuan for thermal underwear? What a bargain!"
"A pair of quilted cotton-padded jackets that can withstand temperatures of minus 30 degrees Celsius cost 599 yuan for two sets? I'll give it a try and buy one and get one free! Down with the same performance costs at least 2,000 yuan. It's so cost-effective. !”
"Super quick-drying underwear, only nineteen yuan!?"
"Super cold-proof gloves, twenty-nine yuan!?"
"Hat and scarf set, only fifty-nine yuan!?"
"Why are you still standing there? There is no store like this after passing this village. Grab it quickly! If you grab it, you will make money!"
In the fall of 2014, the Japanese media invented the term "bangbuy" to mock the crazy influx of Chinese tourists during the National Day that year.
These Chinese tourists, like country bumpkins who have never seen the world, bought whatever they saw. Even the toilet seats in Akihabara were sold out. During this period, there were several fights over excessive purchases.
Time flies, and a few years later, on Christmas Day, Kunlun Company returned the word "explosive purchase" intact!
From Okinawa in the south to Sapporo in the north, Japanese people are buying X-fiber in a hurry, even more so than those Chinese tourists who failed to do so.
And this time the explosive buying occurred not only in Japan, but in the whole world!
Even those in the tropics who don't know what snow is are not immune, because Kunlun Company not only has X2 type fiber, but also X1 type fiber that is dry and wearable.
In short, from the perspective of consumers, this is a shopping feast, just buy, buy, buy.
However, professionals in the field of chemical fiber understand very well that in fact, this is Kunlun Company's general attack on the global fiber giant!
In order to welcome Christmas and New Year, major chemical fiber groups have stocked up a large number of products in advance.
Plateau's goal is very simple, just give me how to eat it back as you produce it!
Don't think that you can sell it by lowering the price. Let me show you today that no one wants to lose money!
In this world, although capital is very strong, it is by no means the ultimate force.
Otherwise, with China's current financial resources, if it doesn't have semiconductor technology to buy, why should it be so annoying?
However, the reality is quite cruel. Top-notch technology, the most important weapon of the country, cannot be purchased no matter how much money you spend.
At that time, Japanese companies took top-notch chemical fiber products and conquered China.
Now, Kunlun Company and its partners, armed with unparalleled technical advantages, are fighting back!
If we say that from September to December, Japanese companies were retreating all the way.
Then from December to January, it was a complete collapse!
According to statistics from Nippon Sankeisha, chemical fiber sales during the Christmas and New Year periods have plummeted by 90% compared with previous years, and major companies have piles of inventory in their warehouses.
After the New Year holiday, on January 7th, the first domino fell.
Textile and chemical fiber giant Toyobo declared bankruptcy and reorganization due to insolvency.
On January 8, major creditors Bank of Mitsubishi, Japan Post Bank, Mitsui Investments, Sumitomo Insurance, etc. formed a joint delegation to take over Toyobo Group with full authority and invited Deloitte Accounting Firm to seal and check Toyobo Group’s accounts.
After the news came out, there was an uproar around the world.
Hey, my coding speed is so fast. It’s already one o’clock in the morning when I finished writing this chapter.
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