ALL NOVEL Chapter 233
Not only on the scene.
There are more people who are watching the online conference, who have already opened the Hongqi app, and are eagerly waiting for the moment to buy a car!
The hour has arrived.
The page of the Hongqi app has automatically refreshed.
The original promotional page about Hongqi H5 immediately has an option to order a car!
Countless crazy netizens immediately rushed in to select and place orders!!
The daily activity of the entire app has begun to rise exponentially!!
The server at the Hongqi headquarters.
Seeing as many as hundreds of millions of visits in just one minute (some users will repeatedly enter and exit verification), the employee in charge of the server control also widened his eyes and was completely shocked!!
“Oh my god, this is too scary!!”
“This is fucking… I haven’t seen such a terrifying amount of visits in Alibaba, our Hongqi is too scary!!”
The general control employee said in astonishment.
Today, Hongqi has a lot of talents in various departments within the company. They recruit fresh graduates from top universities and top technicians who have jumped from domestic large companies. Take this general control employee for example. He used to work on servers at Alibaba.
“This is nothing. Previously, the server almost crashed two or three times due to excessive traffic. Since our super server was built, it can handle any amount of data throughput!”
Another old employee of Hongqi next to him laughed and told him not to be surprised.
This kind of data may be scary in other companies. It can easily overwhelm the servers and official websites of ordinary car companies.
But in today’s Hongqi, it can be easily handled without any bugs in the background.
Of course, compared with this terrifying data throughput, the most amazing thing is the crazy growth of order volume!
Only three minutes later, some netizens found that their order number ranking had been squeezed to after 10,000.
How amazing is this discovery???
“Damn it, brothers, slow down!!”
“Damn…it’s only been three minutes and you’ve already placed over 10,000 orders. You’re all animals!!”
“Damn it, my network is slow and I can’t even rank in the top 10,000!!”
“Damn, I’m still choosing the configuration and interior color, and you guys locked it without even taking a look? ? ?”
……
The prospective car owners who are placing orders are all stunned!!
I didn’t expect that the first three minutes of the group of car owners would be so ruthless.
In order to save time.
They didn’t even look at the configuration and locked the order directly!!
This is not a car worth hundreds of thousands of yuan…
Although the configuration of Hongqi is very full, you still need to consider the personalized features such as wheel style and interior color.
These people all acquiesced. Who can stand this? ?
In fact, if you think about it carefully, you know the reason.
Because according to past experience, as long as the first 10,000 locked orders of Hongqi’s new car are grabbed, you can basically pick up the car within the first month after the press conference, that is, the first batch of car owners in the first month.
After the first month, Hongqi’s production capacity will have a big explosion, and the incremental delivery will be between 20,000 and 50,000 car owners.
But some people don’t even want to wait for two months. They are so impatient that they can’t wait for even a month, scratching their heads at home… For the sake of speed, they naturally pursue faster and faster.
And the sooner you pick up the car, as the first batch of car owners, you can often get the envy of other large numbers of car owners waiting for the car.
And the first batch of cars to hit the streets, enjoying the special”attention ceremony” from pedestrians.
There is a bit of”preemptive” intention in this.
Although it has no practical significance, it is too common in China.
After the press conference.
In the next two or three days, the popularity of Hongqi H5 not only did not decrease at all, but also frequently became popular.
It triggered widespread discussion.
Its powerful product strength, charging speed is almost the same as refueling, and the”black magic” wireless charging function…
These have become hot topics.
This has put a lot of pressure on peers.
If we say that the ones who have been under the most pressure recently are undoubtedly the three BBA car companies.
Mercedes-Benz, BMW, Audi…
Who doesn’t know that the price of a 500,000 luxury car is the home of Mercedes-Benz E-Class, BMW 5 Series, and Audi A6?
Although the wind direction on the Internet has changed again and again these years, from the previous”34c is not as good as a dog” to the current classic level of”56e is just an entry”.
But if we really talk about the sales of luxury cars, any one of the”56E” can create more than 10,000 sales per month. If it is the peak season for car buying, more than 20,000 units a month is common.
This sales volume is undoubtedly a crushing one compared to other luxury car companies.
And now.
The emergence of Hongqi H5 has brought about a huge subversion.
“Mr. Li Xing, the whole network has been hotly discussing Hongqi H5 recently. As the largest dealer of Mercedes-Benz in China, do you have any plans to reduce prices in the face of such a strong opponent? ?”
A reporter interviewed.
As a public media, the subjects selected this time are also very exquisite. This man named Li Xing is the president of Lixing Group, the largest dealer of Mercedes-Benz in China.
The competition between car companies is a competition in car manufacturing and technology, but the source of vehicles for domestic dealers and the pricing control of various channels can be said to be largely determined by the largest dealers. The manufacturers are only responsible for getting their own immediate profits.
Then how much profit margin can be squeezed out of the car owners of these cars in the future, including how to clear the stock if the sales volume explodes, these are all the responsibility of the dealers.
So now the public is really curious.
Faced with the pressure of Hongqi, how should these dealers respond.
Li Xing smiled slightly:”This is a very good question. The momentum of domestically produced new energy is indeed unstoppable now, but our Mercedes-Benz as a luxury brand���Even if we are competing at the same price point, it is definitely impossible to lower the price, and we do not encourage other brands to participate in internal competition, which is a harm to the brand value.”
Reporter:”But according to the information I have collected, the orders for Hongqi seem to be very explosive this time, and many prospective Mercedes-Benz owners are also wavering.……”
Li Xing said:”Even if the orders explode, we will not reduce the price of Mercedes-Benz. If some car owners choose domestic cars because of the cost-effectiveness, it is a pity that they are not the target user group of Mercedes-Benz.”
The implication is that I have seen a lot of such things and I don’t care.
I have to say that Li Xing is worthy of being the head of the national Mercedes-Benz dealers. This attitude of”slightly contemptuous and three points of unintentional contempt” is simply a dead end with the sales of Mercedes-Benz 4S stores across the country.
To be honest.
It is impossible to have no pressure.
But this is the national sales end. Once this hole is opened, it will affect the interests of real money!!
Giving profits to car owners, isn’t that cutting their flesh? ?
The internal meeting has been held in advance. As long as the final order volume of Hongqi is not too high, they have decided to hold on!!
“However, I learned that the number of locked orders within Hongqi seems to have exceeded 100,000 units.……”
The reporter added.
As soon as these words came out,
Li Xing’s expression suddenly became a little tense, as if he was caught off guard, and he didn’t believe this data at all:
“What did you say? ? 100,000? Locked order quantity? ?”
“How is this possible? ? When was this data made public?” (To read the exciting novels, go to Faloo Novel Network!)
One hundred thousand orders… and one hundred thousand locked orders have completely different meanings.
Some car companies boast that they have tens of thousands of orders, but the actual number of locked orders may be only 10,000 or 20,000. If Hongqi has 100,000 locked orders, then the initial orders will be at least more than 200,000 units!
Reporter:”Just a quarter of an hour before the interview.”
Li Xing:”……”
Under the watchful eyes of the public, this data clearly broke through a certain psychological defense line.
“Sorry, I suddenly remembered that I have something to do at home.……”
This big domestic Mercedes-Benz dealer is panicking like a child!
Their inventory is really huge!!
……
Similar things happened to major BBA dealers across the country.
Once the inventory car explosion occurs, it will cause a large-scale chain reaction.
The netizens who watched the interview seemed to be watching a joke and were very happy.
“Oh my god, hahaha, this is the reaction – Sichuan Opera face changing!”
“Mr. Li, I still admire your rebellious look just now”
“On the surface – I won’t bargain anymore; on the inside – I feel terrible that this time I’ve really lost money!”
“Are the dealers of these joint venture luxury car companies so confused about the situation? The Hongqi press conference was so popular, but they still don’t have any idea about it?”
“It’s not that they don’t recognize the situation, but that they are bound by interests. When the sales situation is good, these dealers are all reaping the benefits. Now that the sales situation is not good, they can’t run away. They already have a batch of vehicles in their hands, and they can’t ship in large quantities.���！”
In this regard, the crowd had no sympathy at all, and even wanted to laugh.
There was no sympathy for the profiteers in their hearts.