Film and TV: Obtain Alpha Dog at the beginning

After turning around, Guan Ju'er took Andy's car to work as usual. Just before reaching the intersection of Financial Street, Guan Ju'er suddenly pointed to the rearview mirror.

"Sister Andy, have you noticed that there is a car behind us that seems to have been following us?"

Andy took a look and frowned slightly: "It seems to be right behind the entrance to the community."

But Andy didn't think much about it: "Maybe he happens to be in the same neighborhood as us and works in Financial Street."

Guan Ju'er thought the same thing, and the light just turned green in front of him, and the car started slowly. When he got downstairs of the company, Guan Ju'er forgot all about it.

Andy came to the company's underground garage and parked the car. Suddenly he felt something was wrong. When he looked back, he found nothing.

Shaking his head, Andy thought he was too sensitive, so he walked straight to the elevator and went to work in the company.

On the other side, Qin Hao is also having a meeting to discuss the promotion of electric toothbrushes and electronic beauty devices.

"Mr. Qiu, is the price of 159 for the electric toothbrush a bit high? After all, the price of an ordinary toothbrush on the market is only a dozen yuan, and the prices of some other electric toothbrush brands are also in this range. We as Is it too much of a disadvantage for a new product to compete with some established manufacturers at the same price?" The manager in charge of sales asked a question.

The people in the sales department nodded.

Qin Hao said unhurriedly: "First of all, the price of 159 is to create more profit margins for our later sales operations. Everyone should know that there is an anchoring effect in consumer psychology. If we set the price at the beginning If the price is set at 99, what will happen to future events?”

"We are not a charity, nor do we sell products to make friends with customers. Making money is our purpose."

At this point, everyone in the conference room agreed.

The sales manager explained in embarrassment: "I'm just afraid that the product sales will be frustrated due to the high price."

Qin Hao waved his hand: "We have done a lot of market research in the early stage. The audience groups of electric toothbrushes and traditional toothbrushes are different. Even if we set the price of electric toothbrushes at 99, customers who use traditional toothbrushes will not buy them. An electric toothbrush, a toothbrush worth more than ten yuan is enough."

"Users who are willing to spend 99 to buy electric toothbrushes are generally younger, have a strong ability to accept new things, and have strong spending power. For them, the price of 159 is not expensive, and the cheaper the product, the better it is. , many times the cheaper you are, the more people think your products are not good.”

There is a classic business case. A gem merchant in the United States initially wanted to take the route of small profits but quick turnover. However, what he did not expect was that no one took any interest in the store after it opened.

At first, the gem merchant thought that his price was not attractive enough, so he lowered the price again and sold it at cost price. However, the sales volume did not improve, which made the gem merchant very depressed.

One day, the gem merchant was going to attend a church gathering, so he left the gem store to his son. Due to his carelessness, his son wrote the wrong price on the new batch of gems, writing an extra zero at the end.

After the gem merchant came back from the party, he found that many customers had come to his store, and the new batch of gems had been robbed, but the previous gems were still uninterested.

Although electric toothbrushes are not a luxury product like gemstones, the business logic is actually the same.

Wang Baichuan saw this scene and was even more convinced by Qin Hao. No wonder he was able to establish such a company with an annual revenue of several billion in such a short period of time at such a young age. He was determined to learn more from him.

After the price is set, it’s time to formulate a marketing plan.

Qin Hao continued: "First of all, we must have a unified thinking. Our electric toothbrushes, from appearance design to core accessories, are on par with the first-line electric toothbrush brands on the market."

"So, I hope everyone will not have this inherent notion: We are a new brand, we are a first-line brand. If we don't even recognize our products, how can we make customers believe that our products are good?"

Everyone in the conference room couldn't help but shine. 2015 was when chicken soup for the soul was becoming popular. When Qin Hao drank this bowl of chicken soup, all the employees were in high spirits.

Qin Hao took a panoramic view of this scene and nodded secretly. If the ideas cannot be unified, execution will be impossible. The main reason why many companies have no vitality is that they use their employees as screws. Employees have no idea what they are doing. , just repeated obedience to orders.

For large companies, this can be done in pursuit of efficiency, but for a small company like Qin Hao with only one or two hundred employees, it is actually necessary to let employees know why they do what they do.

“Of course, it’s useless to just rely on ourselves to know how good a product is. We need to let customers know about it, so marketing is the top priority.”

Qin Hao said as he glanced at the sales manager and began to assign tasks: "First we have to formulate a complete brand promotion plan, which is also the strength of our company. Manager Jiang, I will leave this matter to you."

When Manager Jiang heard this, he immediately patted his chest and said, "No problem."

Qin Hao looked at Wang Baichuan again: "Leave it to Manager Wang to connect the procurement with the factory. The quality must be strictly controlled. Marketing is just the icing on the cake. If you want to sell well, the product itself must be excellent."

Wang Baichuan straightened his chest and expressed his position: "Don't worry, Mr. Qiu, I will personally monitor it during this period. Even if I live in the factory, I will ensure the quality of the products."

Qin Hao nodded with satisfaction, Wang Baichuan was still reliable in his work.

“The progress of electronic beauty devices should not be left behind. We can first cooperate with some Weibo beauty Vs and Xiaohongshu bloggers. In addition, we must also make use of our advantages in the short video field. Douyin, Kuaishou, and Bilibili can Let’s do a wave of warm-up publicity first.”

The audience of electronic beauty devices is not as wide as that of electric toothbrushes, but fortunately, the users of this type of products belong to impulse consumer groups. As long as the promotion is done well, they will not worry about sales.

The boss talks and the employees run away, and the company's employees start to get busy visibly.

Qiu Yingying was no exception. In order not to hold back the team, she also began to work overtime until eleven or twelve o'clock all day long. This gave Qin Hao and Guan Ju'er many opportunities to be alone.

Qin Hao even thought unkindly whether he should give Qiu Yingying's team more tasks in the future.

It was finally the weekend, and Qiu Yingying finally looked forward to taking a break. Of course, what she was even more looking forward to was Ying Qin, a fellow countryman, asking her to watch a movie.

Early in the morning, Qiu Yingying excitedly asked Fan Shengmei to help her with advice and choose clothes. She was busy until about ten o'clock before going out.