ALL NOVEL Chapter 66: Confrontation
"Yurun" is the brand registered by Qin Hao for this electric toothbrush. As a product with no reputation on the market, how can it quickly stand out?
Qin Hao summed it up in two words: "It's a porcelain!"
"Although this approach sounds a bit low-end, it is very practical. We can sort out the various brands of electric toothbrushes on the market, and then make a recommendation list. The list is full of well-known brands, and then we can make a list of more moderate ones. By adding our brand to the location, just imagine if customers will think that Yurun is also a well-known electric toothbrush after seeing it?"
A relatively low-end method of publicity is to put down others to promote yourself. Not only will this easily bring you lawsuits, but users will also be suspicious.
Really smart publicity is to praise others and at the same time praise yourself, making the cake bigger together. This kind of publicity also makes it easier for customers to believe that what they see is not an advertisement, but the conscience recommendation of the blogger.
Everyone in the conference room showed expressions like: I learned it.
Wang Baichuan was even more inspired. It turned out that publicity could still be done in this way. He felt that he had learned more during this period than he had learned in the previous ten years.
Qin Hao continued his analysis: "People-friendly is the attribute we give to Yurun's product. Why should we give it such an attribute? Electric toothbrushes are emerging products, so they are positioned for customers in the age group of 12 years old and below 50 years old. .”
"Let's imagine the use scenario of an electric toothbrush. When we get up from bed every day and brush our teeth with the people closest to us, will an inadvertent eye contact make people feel very happy? By extension, this close person It could be a boyfriend or girlfriend, a husband or wife, or a parent.”
"When we present this picture to customers, we want to guide them to incorporate these happy scenes into our products, so that customers will think of our products when they think of similar scenes."
In Wang Baichuan's mind, he could not help but think of a scene in a residential area in Magic City. He got up from his room, and Fan Shengmei had already gotten up and squeezed out toothpaste for him. The two stood in front of the sink, looking at each other in the mirror and smiling.
"If I saw such a promotion, I would probably buy it immediately, right?" Wang Baichuan couldn't help but admire it secretly.
Qin Hao continued: "The sense of technology is also another attribute we give to this electric toothbrush. Why should we give it such an attribute? It also has something to do with its audience. As a young consumer group, the demand for products is no longer : As long as it can be used, a more fashionable appearance, more powerful performance, and a more technological user experience are what young consumer groups are pursuing."
As he spoke, Qin Hao picked up the sample of Yurun electric toothbrush on the conference table.
"This is also the reason why during the design, we abandoned the traditional plug and chose this kind of charger. At the same time, why did we design the bottom of the electric toothbrush to be slightly rounded?"
Qin Hao directly stood the electric toothbrush on the conference table: "This way it can be placed on the dressing table alone. Customers do not need to equip it with a shelf or put it in a cup like traditional toothbrushes. These small design features Details may seem inconspicuous, but they are the key to making our products stand out.”
The reason why Qin Hao broke this down and told it to his employees was to ensure that the publicity plan he formulated could be implemented to the greatest extent possible.
Even in the era of mobile Internet, the cost of communication between people is still very high. Limited by personal IQ and understanding ability, not everyone can implement the established plan.
Just like when painting, at first we wanted to paint a cat, but as we painted, it turned into a duck, and then it turned into a guinea pig. In the end, the whole painting was scrapped, and the brush was also used. , the easel was smashed.
Qin Hao is not the kind of boss who likes to hide things, nor is he afraid that employees will find new jobs after learning from him. Those who are truly capable and ambitious and want to start a business can still learn something no matter how much they hide it. On the contrary, those with average understanding can It's possible that your words may be vague and your execution may not be in place.
"If you have anything you don't understand, you can raise it or ask me at any time. But when it comes to implementation, no one is allowed to make their own decisions. Everything will be done in accordance with the established implementation plan. Do you understand?"
"Got it boss!"
"If you still don't understand, then you don't have to go out to work, just go home and take care of your baby."
Qin Hao nodded: "Okay, then let's implement this plan."
With unified thinking, work efficiency will naturally be high. Soon the entire company began to promote the "Yuren" electric toothbrush. Some contacted big V bloggers to promote it, and some contacted Internet companies such as Baidu and Toutiao to bid for search rankings. Some are looking for business copywriters to write soft promotional articles.
Qin Hao called Wang Baichuan to the office.
"How's it going? Are you doing well lately?"
Wang Baichuan replied seriously: "It's easy, it's too easy."
With ten years of experience in dealing with processing plants, Wang Baichuan jumped out of parts processing and went directly to the terminal link. Instead, he was like a duck in water. Wang Baichuan could see through the tricks of the bosses of contract processing factories at a glance. After canceling orders from several factories, he knew After Wang Baichuan learned his trade, the factory boss no longer dared to be cunning.
In the past, because the orders Wang Baichuan received were small and the requirements were high, he would often encounter some factory bosses who would look down on him. Now, they all wish that he could be their ancestor.
Coupled with his growing relationship with Fan Shengmei, Wang Baichuan now only regrets not meeting Qin Hao earlier.
Qin Hao smiled secretly, nodded and warned: "That's good, your task will be very heavy next. Not only will you have to manage factory orders, but you will also have to handle warehousing, shipping and subsequent after-sales."
"Remember, after-sales is the most important thing. The reputation of a product often collapses from after-sales. No matter how good the front-end marketing is, once the after-sales fails, even the gods can't save it!"
Wang Baichuan patted his chest and said, "Don't worry, Mr. Qiu, I will go all out and never hold back the company!"
"Well, let's do this. The company's business will definitely expand in the future, and the number of people in your purchasing department will also increase. You don't have to do everything yourself. Pick a few who are serious and responsible, mention it, and leave the specific matters to them. Just do a good job of overall planning and control." Qin Hao reminded.
Wang Baichuan was overjoyed when he heard this. This was quite a delegation of power to him.
"Well, I understand what to do."
Soon, according to the publicity direction set by Qin Hao, a large number of soft articles about electric toothbrushes began to appear on the market. Among these soft articles, some popularized the advantages of electric toothbrushes compared with traditional toothbrushes, and some recommended electric toothbrush brands.
Unknowingly, an electric toothbrush called "Yuren" began to appear frequently in the eyes of netizens.