ALL NOVEL football idol
Chapter 37 Sneaker Contract
Chapter 37 Sneaker Contract
(Thanks to 37033 for the tip!)
Lazio's second game in China was against Shanghai Shenhua.
Lin felt a little uncomfortable before practice for this game, and the original starting plan was cancelled.In the end, only about 10 minutes of playing time were given, and more time was given to young players to adapt to the game. People like Pingqi and Ghazi all got the chance to play.
On Shenhua's side, the players are quite good. Chu Liang in the national gate area, as well as international players such as Shen Si, Qi Hong, Bian Jun, and the famous player Xie Hui, this wave of players is still in the team, which is very impactful.
With the addition of Brazilian player Marcello and Cameroon striker Embe, Shenhua created a lot of trouble for Lazio. They also scored goals and finally lost with a score of 1:3.
The Shenhua team's formulation still retains the essence of Xu Genbao's "compulsive encirclement, pass and pass", this set of tactics is a bit interesting.He also pays attention to the counterattack after losing the ball, pays attention to the booth between players, passes in time, and tears the opponent's defense with the pass.
Lin Lian looked at the tactics that seemed to have been used before, his eyes seemed to span the long river of 20 years of history, a little bit of tactical breath, recalling it again, it was quite a sense of reviewing the past and learning the new.
Tactics have reached the practical stage, and many of them are common.
This game is also lively, the offense is back and forth, the Shenhua players are more passionate than the national football players, they do not have the pressure of friendship first, the offense is back and forth, very vigorous.
The fans were very happy to watch. Lin Lian's appearance was just to conform to the popular will. In the last few minutes, he didn't have many opportunities to perform. He just went up to exchange jerseys with his opponents and connect with each other.
All the games in China were over, and Lazio won two consecutive victories. To be honest, the value of training in such a friendly match is not very high.However, the economic value is good. Lazio earned 100 million US dollars in less than a week.
Zoff is very satisfied. According to the development of Huaxia Kingdom, Lin Lian will continue to improve, and his commercial value will increase. It will not be a problem to earn millions or tens of millions of dollars in the future.
At the end of the game, the team took a short break, and there was a reporter interview session in the evening, plus the commercial activities of the jersey sponsor Puma.
Lin Lian also has personal business activities, and Gao Qi has already helped him set up a domestic Internet company, Xinlang.The endorsement fee is not low, 50 RMB, signed for 2 years, Xinlang wants a longer contract, but Gao Qi refuses to give it. These days, the Internet bubble has appeared, bound to an Internet company?Courting death? This is.
Lin Lian was too lazy to explain to Gao Qi that after the Internet bubble around 2000, they were all vigorous groups. Only he knows what the Internet will develop in a few years and how much the celebrity endorsement price will increase.Therefore, he is also satisfied with the short-term contract.
A one-year contract of 50 yuan is not small, close to the price of a first-line star. Wang Leehom signed wow haha, but only a contract of more than 30 yuan. Kong Linghui took 80 yuan, but he is already a world champion.
Of course, Xinlang's preparation to enter the sports sector is also a driving factor.Lin Lian's personal website is closely related to Xinlang, and the hit rate is quite high, accumulating several million hits. These days, there are only a few million netizens in the country, and there is still a little distance from the tens of millions.
The other is a cosmetics brand, Dabao Hand Cream, see you every day.The price is not high, only 15 per year, also signed for 2 years.
Lin Lian signed two domestic contracts in a row, with an annual income of 65 yuan, which is really not high.He doesn't particularly value this small amount of money, the most important thing is to let Gao Qi taste the sweetness.
In foreign countries, Zahavi also helped him win several contracts, and the value was much higher.
For the sneaker contract, Puma finally made a move and intercepted halfway at a high price.Originally, Nike, Adidas and several companies in Italy and Japan were all trying to get Lin Lian to join.But their asking price is not attractive enough.
This time Puma defeated Adidas, the younger brother, and Nike, the Yankee, and signed Lin Lian for 4 million US dollars in four years. Lin Lian is only 120 years old, and there is an obvious growth mechanism.
Zahavi's negotiating ability is good, so Lin Lian's performance is linked to the endorsement fee.The total number of goals in the season exceeds 10, and the endorsement fee increases by 10 US dollars; moreover, as long as Lin Lian wins the championship in Lazio, he will have a bonus.
Win a championship, at least 2 US dollars in prize money.With the improvement of Lin Lian's performance, not only will his endorsement fee increase, Puma will also open a production line to produce Lin Lian's exclusive series of brands.
Exclusive series of brands, exclusive color matching, this is the standard equipment of football superstars.In another ten years or so, the superstars will basically only have exclusive color schemes and no exclusive brands.In this regard, companies that invest in NBA stars do it more smoothly, and Nike's Jordan series brand is one of the best.
It can be seen that in order to win Lin Lian, Puma definitely spent a lot of money.
At his age, signing a sneaker contract at this price is definitely the highest level, let alone a player who has just started playing.
Beckham was over 18 years old when he signed with Adidas, and the price was £4 million for four years.Lin Lian's actual signing price is actually similar.Beckham signed with Adidas and created the Predator series for him.
The current number one star in the world, Ronaldo is taking Nike's mercurial R9 Mercury series, and since 2002, it has basically been the Assassin series.
Zidane is adidas predator Falcon series.
The Liverpool supernova Michael Owen, who has risen in the past two years, is the endorsement of England's local brand Umbro.
In this time period, compared with Nike, Adidas and Umbro, Puma does not fall behind.Even for a long time, Puma has always occupied a large share in the football shoe market, especially the Puma King series has always been the leader.
The biggest player under Puma should be Pele, and then Maradona, Stam, Buffon, Pires and others, this wave of players have all endorsed Puma products.
However, in recent years, Puma has felt a little absent-minded in the football market, and has made great efforts to adhere to the diversification strategy. This year, it has become an NBA jersey sponsor and is also seeking to enter the cutting-edge golf equipment market.
A bit of a chaotic atmosphere.However, they signed Lin Lian, and it seemed that they were not outdated in market development. If Lin Lian hadn't appeared, they would even want to play Yang Chen's card. After all, he is a player who plays in the Bundesliga and is also a Chinese player.
Now Yang Chen and Adidas are very close, there is no way, the sweet pastry is snatched by Puma.When Adidas and Nike wanted to raise prices to compete, Lin Lian had already officially signed a contract with Puma.
The talent shown by Lin Lian has the potential to become a top football star.And the Huaxia country market behind him is exactly what Puma said it needs, and the signing price is higher, which is not a problem.
If China enters the World Cup, China's domestic sneaker market will definitely usher in explosive growth.
Nike said sourly in the media, "There is no doubt that Nike is Lin Lian's best partner. We have a mature training system. He will become one of the most successful players under our banner."
Adidas made no concessions, "The Chinese market is immature. At this price, signing a player who has not yet proven himself is a big gamble. Not to mention whether it will succeed, the early market cultivation will cost a lot of money. .”
(End of this chapter)
(Thanks to 37033 for the tip!)
Lazio's second game in China was against Shanghai Shenhua.
Lin felt a little uncomfortable before practice for this game, and the original starting plan was cancelled.In the end, only about 10 minutes of playing time were given, and more time was given to young players to adapt to the game. People like Pingqi and Ghazi all got the chance to play.
On Shenhua's side, the players are quite good. Chu Liang in the national gate area, as well as international players such as Shen Si, Qi Hong, Bian Jun, and the famous player Xie Hui, this wave of players is still in the team, which is very impactful.
With the addition of Brazilian player Marcello and Cameroon striker Embe, Shenhua created a lot of trouble for Lazio. They also scored goals and finally lost with a score of 1:3.
The Shenhua team's formulation still retains the essence of Xu Genbao's "compulsive encirclement, pass and pass", this set of tactics is a bit interesting.He also pays attention to the counterattack after losing the ball, pays attention to the booth between players, passes in time, and tears the opponent's defense with the pass.
Lin Lian looked at the tactics that seemed to have been used before, his eyes seemed to span the long river of 20 years of history, a little bit of tactical breath, recalling it again, it was quite a sense of reviewing the past and learning the new.
Tactics have reached the practical stage, and many of them are common.
This game is also lively, the offense is back and forth, the Shenhua players are more passionate than the national football players, they do not have the pressure of friendship first, the offense is back and forth, very vigorous.
The fans were very happy to watch. Lin Lian's appearance was just to conform to the popular will. In the last few minutes, he didn't have many opportunities to perform. He just went up to exchange jerseys with his opponents and connect with each other.
All the games in China were over, and Lazio won two consecutive victories. To be honest, the value of training in such a friendly match is not very high.However, the economic value is good. Lazio earned 100 million US dollars in less than a week.
Zoff is very satisfied. According to the development of Huaxia Kingdom, Lin Lian will continue to improve, and his commercial value will increase. It will not be a problem to earn millions or tens of millions of dollars in the future.
At the end of the game, the team took a short break, and there was a reporter interview session in the evening, plus the commercial activities of the jersey sponsor Puma.
Lin Lian also has personal business activities, and Gao Qi has already helped him set up a domestic Internet company, Xinlang.The endorsement fee is not low, 50 RMB, signed for 2 years, Xinlang wants a longer contract, but Gao Qi refuses to give it. These days, the Internet bubble has appeared, bound to an Internet company?Courting death? This is.
Lin Lian was too lazy to explain to Gao Qi that after the Internet bubble around 2000, they were all vigorous groups. Only he knows what the Internet will develop in a few years and how much the celebrity endorsement price will increase.Therefore, he is also satisfied with the short-term contract.
A one-year contract of 50 yuan is not small, close to the price of a first-line star. Wang Leehom signed wow haha, but only a contract of more than 30 yuan. Kong Linghui took 80 yuan, but he is already a world champion.
Of course, Xinlang's preparation to enter the sports sector is also a driving factor.Lin Lian's personal website is closely related to Xinlang, and the hit rate is quite high, accumulating several million hits. These days, there are only a few million netizens in the country, and there is still a little distance from the tens of millions.
The other is a cosmetics brand, Dabao Hand Cream, see you every day.The price is not high, only 15 per year, also signed for 2 years.
Lin Lian signed two domestic contracts in a row, with an annual income of 65 yuan, which is really not high.He doesn't particularly value this small amount of money, the most important thing is to let Gao Qi taste the sweetness.
In foreign countries, Zahavi also helped him win several contracts, and the value was much higher.
For the sneaker contract, Puma finally made a move and intercepted halfway at a high price.Originally, Nike, Adidas and several companies in Italy and Japan were all trying to get Lin Lian to join.But their asking price is not attractive enough.
This time Puma defeated Adidas, the younger brother, and Nike, the Yankee, and signed Lin Lian for 4 million US dollars in four years. Lin Lian is only 120 years old, and there is an obvious growth mechanism.
Zahavi's negotiating ability is good, so Lin Lian's performance is linked to the endorsement fee.The total number of goals in the season exceeds 10, and the endorsement fee increases by 10 US dollars; moreover, as long as Lin Lian wins the championship in Lazio, he will have a bonus.
Win a championship, at least 2 US dollars in prize money.With the improvement of Lin Lian's performance, not only will his endorsement fee increase, Puma will also open a production line to produce Lin Lian's exclusive series of brands.
Exclusive series of brands, exclusive color matching, this is the standard equipment of football superstars.In another ten years or so, the superstars will basically only have exclusive color schemes and no exclusive brands.In this regard, companies that invest in NBA stars do it more smoothly, and Nike's Jordan series brand is one of the best.
It can be seen that in order to win Lin Lian, Puma definitely spent a lot of money.
At his age, signing a sneaker contract at this price is definitely the highest level, let alone a player who has just started playing.
Beckham was over 18 years old when he signed with Adidas, and the price was £4 million for four years.Lin Lian's actual signing price is actually similar.Beckham signed with Adidas and created the Predator series for him.
The current number one star in the world, Ronaldo is taking Nike's mercurial R9 Mercury series, and since 2002, it has basically been the Assassin series.
Zidane is adidas predator Falcon series.
The Liverpool supernova Michael Owen, who has risen in the past two years, is the endorsement of England's local brand Umbro.
In this time period, compared with Nike, Adidas and Umbro, Puma does not fall behind.Even for a long time, Puma has always occupied a large share in the football shoe market, especially the Puma King series has always been the leader.
The biggest player under Puma should be Pele, and then Maradona, Stam, Buffon, Pires and others, this wave of players have all endorsed Puma products.
However, in recent years, Puma has felt a little absent-minded in the football market, and has made great efforts to adhere to the diversification strategy. This year, it has become an NBA jersey sponsor and is also seeking to enter the cutting-edge golf equipment market.
A bit of a chaotic atmosphere.However, they signed Lin Lian, and it seemed that they were not outdated in market development. If Lin Lian hadn't appeared, they would even want to play Yang Chen's card. After all, he is a player who plays in the Bundesliga and is also a Chinese player.
Now Yang Chen and Adidas are very close, there is no way, the sweet pastry is snatched by Puma.When Adidas and Nike wanted to raise prices to compete, Lin Lian had already officially signed a contract with Puma.
The talent shown by Lin Lian has the potential to become a top football star.And the Huaxia country market behind him is exactly what Puma said it needs, and the signing price is higher, which is not a problem.
If China enters the World Cup, China's domestic sneaker market will definitely usher in explosive growth.
Nike said sourly in the media, "There is no doubt that Nike is Lin Lian's best partner. We have a mature training system. He will become one of the most successful players under our banner."
Adidas made no concessions, "The Chinese market is immature. At this price, signing a player who has not yet proven himself is a big gamble. Not to mention whether it will succeed, the early market cultivation will cost a lot of money. .”
(End of this chapter)
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