Legendary Hollywood Director

In the first half of the third week of May 2006, North American theaters can be seen as the world of The Da Vinci Code.

Even with a box office gain of $77 million in the first week, combined with mixed reviews, religious attacks and other black materials, it still cannot stop the hot sale of this suspenseful blockbuster.

Entering the second week, the single-day harvest is still not less than 12 million, and the decline trend is very stable.

The main force of the second wave of offensive in the summer, Poseidon, was not so lucky. After the opening of more than 15 million, it quickly sank and the market was weak. I can't say that this film is bad, I can only say that the box office is not ideal, and it ran into The Da Vinci Code before it took off and accidentally hit the rocks.

In contrast, Colombia finally fought a beautiful battle to turn the salted fish over. After all, in the past few years, except for Spider-Man, this product has not had any blockbuster results. This can be regarded as a good laugh.

In addition, Beyond the Fence entered the second week, and still made more than 23 million in three days. The reputation of this animated film from DreamWorks is still good. , but the prospects are promising.

After all, animated movies don't always have monsters like Shrek and Finding Nemo, they are more or less worse than blockbusters, and the audience base is still different.

Also worth mentioning is Bruce Willis, a veteran action star who is on the verge of becoming obsolete. One of the highest paid action stars ever, and a blockbuster, he has not made a score for several years, but he has been screwing up projects. , he also lost a piece of 16 Blocks in the spring of this year, and this little raccoon, dubbed by him, is also an animated film. Even if it is a big hit, it still doesn't help his career much.

Well, the newcomer beats the old one, and this shipment is out of luck.

It is also in this situation that No Country for Old Men was registered in North American and French theaters...

Cannes, Lehmann's bedroom.

Under the soft lighting, Lyman opened the script of Untouchable and continued to revise or make some remarks on the sub-shot script, but obviously his mind was not fully devoted to it, and he would look at his watch from time to time.

Beside, Eva flipped through a book in her pajamas.

She has been at leisure again recently. After filming Casino Royale, she didn't have a good movie appointment. Worth is still a question to consider.

The cost is too high and the risk is rising, which is inevitable.

It was about one o'clock in the morning when the phone finally rang.

Lyman took it, and Liam's relaxed smile came from his ears.

Boss, the first-day screening of No Country for Old Men just delivered by Nielsen, the average attendance rate of the movie is as high as 90%. Unfortunately, the number of theaters we can win is still a little less, otherwise, according to this situation, the total amount will definitely be higher.

Continuing to guide the publicity can always attract interested audiences to the theater. Moreover, this is also the summer season after all. Although it is not the most core period, the competition will be more intense. We can't grab the theater share from the big six. , to maintain such a scale and a share of the pie is a victory.”

I will always pay attention to the public opinion of the film on the market. I have made a table with the specific data and sent it to your mailbox...

Liam finished,

Lyman hung up the phone.

Open the computer mailbox, turn to the back with the pulley, and see the box office results of No Country for Old Men on the first day.

The box office came out?

Eva also came over and asked.

Well, 24.78 million. No. 1 at the box office in a single day.

Ha, not bad. Eva said happily.

However, The Da Vinci Code also gained 13.42 million; Beyond the Fence scored 10.36 million; even Poseidon scored 5.22 million...

Therefore, No Country for Old Men did not crush these first-released works.

After all, more than a week ago, The Da Vinci Code's first-day score was more than 27 million, which was even higher than the first-day score of No Country for Old Men.

However, think in the right direction.

The Da Vinci Code has many screen theaters, and No Country for Old Men only has about 2,000, and the single-house box office is as high as more than 12,000. The Da Vinci Code obviously does not have such a high single-house box office and attendance rate.

Of course, it's still not great.

But in terms of movies of the same theme, it is also the most popular trend class.

After reading the entire report in detail, Lehmann knew where the problem was.

No Country for Old Men has too little appeal to the female community and has not been supported by mainstream female fans.

Just look at audience distribution and age groups.

The combined contribution of all female fans accounts for less than 30% of the film's box office, but it is really low.

You must know that Prada relies on the contribution of more than 60% of female fans, and the total box office is very high.

These days, movies that can please female audiences are actually not bad at the box office.

Looking at the age distribution of the audience, the proportion of the audience under the age of 25 is only 34%, which shows that the allure of No Country for Old Men is not strong enough for young people.

However, Lehmann actually understands.

Speaking of which, the other difference between No Country for Old Men and Bad Guy is that the violent catharsis is too direct and explicit. In other words, it is a little bloodier. Many scenes in it are all facing killing and death, and the film is rated differently. It is R-rated. Audiences under the age of 17 need to be accompanied by adults to enter and watch, and there is a natural restriction threshold.

Naturally, then, the support of young audiences for the film will be less.

Of course, if you were a little more euphemistic about these shots when shooting, or if you didn’t try to exaggerate them too much, the film might have less bloody smell and reduce the discomfort of watching the film, but doing so will undoubtedly delete the soul of the film.

Even if No Country For Old Men cannot enter the theater market in many regions, which is not good for overseas distribution, Lehmann will insist on this.

Violence is definitely the film's best carrier to bear.

In the days that followed, No Country for Old Men continued to harvest the box office in theaters.

The next day, another 23.18 million was recorded.

In France, because of the support of EMI, Gaumont, and Europa, the cinema resources that the film can get is definitely higher than in North America.

Such a large-scale effort has naturally not disappointed several studios.

With 29.35 million euros on the first day, with the box office harvest of 30.15 million euros on this day, it rushed directly to the throne of the first box office, and firmly occupied it.

After all, the film has the momentum of the Cannes Film Festival.

Lehmann himself has a large fan base in France, as well as the publicity brought by word of mouth and praise.

This is playing at home, and with the support of the local theater chain, it is not a problem for No Country for Old Men to become the most watched film in France in the end of May.

And such market achievements at least guarantee that No Country for Old Men will not lose money. As for how much it can earn, it is estimated that it is not too much, because there are too many works that have won word of mouth but lost the market, and they are not popular enough. It is always this kind of film. Consistent flaws.

In this way, until May 27th, the Cannes Film Festival is coming to a close.

In the current list of shortlisted films, less than 8 films have received the most awards, namely The Wind Blows the Wheat Waves, Return, No Country for Old Men, Babel Tower, Glorious Years, The Red Road, Flanders, Climate.

As for the others, it is highly probable that they will accompany them. After all, the arrangement of the screenings is also similar to a weather vane of the Cannes Film Festival, and these eight films are the best in terms of film critics and schedules.

Even the focus of the media discussion is almost on these works, and the other works get very little attention, unless it is an upset.

And No Country For Old Men secretly said that it would not give such an honor as the Palme d'Or, but it still got the nomination.

Also nominated for the Jury Prize, Best Actor, Best Director and Golden Camera, and Best Screenplay.

Among these awards, the outside world generally believes that the Palme d'Or is the most likely. After all, No Country for Old Men has the highest public voice, and it is difficult to get a ticket for the screening.

——For such a long period of literary and artistic rendering and the general pride in the birthplace of movies, a similar mentality of looking down on business exists in most film practitioners. Therefore, No Country For Old Men is not very prominent in North America, but in France The high profile is a concrete manifestation of this cultural difference.

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