Chapter 52 Sky-High Endorsement Fees! Major Brands Are Grabbing People!
Watching Chu Chen charging towards the top on TV, Li Ning became more and more excited as she thought about it, wishing she could hand the endorsement contract to Chu Chen right away!
Because he had a hunch that at this moment, besides himself, many brands should also notice this young man!
If you don’t take the first step, others may take the lead!
Realizing the seriousness of the problem, Li Ning immediately got up and went to the cloakroom. While getting dressed, she called her office secretary:
"Inform the senior management of the group to come to the company immediately and today's morning meeting will be advanced."
The time now was just five o'clock in the morning. When he received the call, the office secretary was still asleep, and his whole tone was full of sleepiness: "Okay, Chairman, I will notify you right away..."
"Remember, I said immediately, immediately! No one can be late for any reason! I have something very important to announce! Do you understand?"
"I understand, I understand, don't worry."
As the most business-minded athlete in China, Li Ning's business sense is indeed very keen.
During this period, not only him, but also many sports brands have stepped aside and extended an olive branch to Chu Chen!
For example, Anta, 361 Degrees, Xtep, and even high-end outdoor brands such as Camel and Kailash from China have also joined the competition for spokespersons and immediately sent their preliminary endorsement contracts to the program team. !
Among these brands, the one with the highest offer was Li Ning, who directly offered a lifetime endorsement contract of 500 million yuan!
Anta followed closely and gave 400 million.
As for the other remaining brands, none have sales of over 100 million, and they are basically in the tens of millions level.
In addition to China, foreign brands are not to be outdone.
Adidas, Nike, Archaeopteryx, PUMA, Skecher, Mammoth, Columbia and so on!
Compared with local brands, the endorsement contracts offered by these big names are more exaggerated than the last!
Adidas gave 1.2 billion, PUMA gave 1 billion, Archaeopteryx gave 1 billion...
But among them, the most shocking thing is Nike, which directly offered a sky-high endorsement fee of 2 billion US dollars!
This endorsement fee directly broke the record of the highest endorsement fee previously set by superstar Michael Jordan!
Back then, Nike only gave a superstar like Jordan 1.3 billion in lifetime endorsements, which was far less than Chu Chen’s 2 billion!
What is the concept of 2 billion endorsement fees?
Not surprisingly, this should be the highest price Nike can offer at this stage, and this is the only one!
It didn't happen before, and it won't happen in the future!
Through this endorsement fee, we can see that Nike attaches great importance to Chu Chen!
The brand owner is not a fool either.
If I hadn't seen his potential, I wouldn't have spent so much money!
The matter of Nike offering sky-high endorsement fees was exposed as early as last night!
As soon as this topic came up, it immediately caused an uproar on the Internet and became the focus of discussion by countless people!
At present, the total number of views of related topics on Twitter has exceeded one billion!
The comments are overwhelming!
【God! I am not wrong, right? 】
[Oh my god, is Nike crazy? $2 billion in endorsement fees? 】
[His endorsement fee is more than Mr. Qiao’s! 】
[This crazy guy is indeed worth 2 billion! 】
[If you can climb this mountain, you can get it too! 】
[I think 2 billion is conservative! 】
[If he can complete all eight extreme events, this endorsement fee will not be worthy of him at all! 】
【Yes! Don’t doubt Nike’s vision! 】
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at the same time!
Yanjing, China Television!
In Chen Zhiguo's office!
At this moment, Chen Zhiguo, who had not slept all night, was almost stunned by these endorsement contracts and copyright contracts!
The show’s official mailbox has an unread email almost every once in a while!
Without exception, these emails were either endorsement contracts or letters of intent for copyright negotiations, which made Chen Zhiguo’s head spin!
He couldn't make the final decision regarding the endorsement contract. He could only wait for Chu Chen to come back after the show to discuss it with him.
As for the copyright matter, Taili means to hold a copyright negotiation meeting and invite all TV networks interested in purchasing copyright to China for a three-day meeting.
However, not everyone can sit at this negotiation table. One billion US dollars is the ticket for negotiation. If you cannot meet this minimum standard, you will not even be qualified to compete!
Yesterday, Huaxia TV was still worried about Chu Chen's bonus for this challenge and the compensation for handling the aftermath!
Now it seems that there is really nothing to worry about.
If the copyrights on all continents can be sold, this hole can be completely filled, and even another huge profit can be made, which will be a great financial report!
Right now, CBS’s price alone has reached US$3 billion!
The most important thing is that this is not the final price.
By the time we get to the negotiating table, the price will at least double again!
In addition to North America, the quotes from TV networks and media in other continents are also very high!
If all these things are added up, the overseas live broadcast copyright of "Crime Simulation" can create at least 20 billion US dollars in financial report data for China TV!
The total value is nearly 150 billion Chinese coins!
Equivalent to 50 years of revenue from China Television...
This windfall has far exceeded the psychological expectations of the program team!
At first, they just wanted to have a casual law popularization program to lower the crime rate, but the appearance of Chu Chen changed the whole style of the program!
Now, his crazy criminal methods and god-level operations have completely become the biggest selling point of the show, and are regarded as classics by countless young people!
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now!
The top of Mount Everest!
As time passed, the sun, which had not been seen for a long time, finally broke through the clouds and lit up the world again.
Standing at an altitude of more than 8,000 meters and looking around, everything within sight becomes extremely spectacular.
The sky above you is within reach!
The plateau beneath our feet is desolate and majestic.
In the farthest distance, the continuous snow-capped mountains are like a menacing silver dragon, quietly entrenched on the ground, ready to soar into the sky at any time!
Now, after a night of struggling.
Chu Chen's face was already covered with frost.
But these winds and frosts did not affect his appearance. On the contrary, he became a little tougher.
At this time, his altitude had exceeded 8,200.
We are about to reach the last node at 8450 meters!
Once this node is broken through, we can launch the final impact to the top!
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