112 Twelve Million Euros In Endorsement Fees A Year! And A Contract With Sky-High Achievement Bonuse
Soon, there was a quiet coffee shop.
Chen Yufeng and Tang Xinyue were already sitting side by side, quietly waiting for the three of them to arrive.
The atmosphere of this coffee shop is very good, and the owner is an interesting Stuttgart fan who also knows Chen Yufeng.
However, for the sake of basic tranquility, the boss would not show his admiring side, but would occasionally glance at Chen Yufeng.
This is his professional quality, he must ensure basic comfort for the coffee shop customers.
It is precisely because of this that both Tang Xin and Chen Yufeng are regular customers of this coffee shop.
They will come here from time to time to sit for a while, recharge their batteries, or meet up with others.
The previous meeting with Arsenal coach Arsene Wenger, and the subsequent meeting with Tang Xinyue's scouts from other clubs, were all here.
Waited for a while.
Three middle-aged men in suits and leather shoes appeared at the door, carrying briefcases.
They walked in side by side and seemed to have been together for a long time.
Chen Yufeng and Tang Xinyue saw the three of them, looked at each other and smiled.
Because the appointments were made at the same time, the three of them most likely landed in Stuttgart at the same time, left the airport at the same time, and came over at the same time.
Soon, the three of them also noticed Chen Yufeng and Tang Xinyue.
Naturally, they knew Chen Yufeng. After walking over, they smiled and extended their hands to Chen Yufeng.
“Hello, I am the person in charge of Nike Chariot Country Headquarters.
"Hello, I am Director Puma."
"Hello, Adidas Director.
After Chen Yufeng stood up, he smiled and shook hands with the three people.
Then the three of them shook hands with Tang Xinyue and completed the basic etiquette.
After finishing, the three of them sat across from Chen Yufeng and Tang Xinyue, ready to start the interview.
"You should have a negotiated contract prepared in advance. Can you take it out and take a look first?"
Tang Xinyue looked at the three people and said calmly.
"Yes, let's take a look at mine first."
The person in charge of Nike took the lead, took out a contract from his briefcase, and then spoke out.
"We know Mr. Chen Yufeng has very high athletic potential."
"So this contract is very sincere and was drafted based on top players."
The person in charge of Nike handed the contract to Tang Xinyue and began to introduce several key items in it.
"First of all, the five-year long-term contract has a basic sponsorship fee of 12 million euros per year. This is the most important thing."
"In addition, we are not stingy with player achievement bonuses."
"The personal achievement aspect of the players."
"Winning the Golden Boot, assist king, half-time and full-time best player in the five major leagues will each receive a bonus of two million euros."
"Golden Boy Award, five million euros in prize money, Ballon d'Or, twenty million euros in prize money."
"The second thing is the club side."
"The first-level cup champion will receive a bonus of two million euros, and the champion of the five major leagues will receive a bonus of three million euros."
"The Europa League winner gets a bonus of five million euros, the Champions League winner gets a bonus of eight million euros."
Achievement bonuses are also a very important item in player endorsement contracts.
Use this bonus to encourage players to work harder, win some honors, and increase their popularity.
Indirectly, it also enhances the brand’s visibility and influence.
This is a win-win for both parties.
"It's really good."
Tang Xinyue looked through the proposed contract a few times, then looked up at the person in charge of Adi and said, "Where are you?"
The Adidas director smiled and took out the prepared sponsorship contract, "There are some differences between our contract and Nike's.
"First of all, in terms of basic sponsorship fees, we can provide 15 million per year."
"In terms of bonuses, I unilaterally declare all the bonuses we had drawn up to be invalid."
At this point, even though the Adidas director had been very restrained, he still couldn't help but say it in a tone of gritted teeth and heartache.
"What we can offer in the new bonus contract is an increase of 500,000 euros for each item in Nike's bonus contract."
The reason why the Adidas director said this must be because the original achievement bonus was definitely lower than that of Nike.
If Nike puts it forward first, their competitiveness will decrease.
So he could only bite the bullet and raise the price.
This was Tang Xinyue's purpose of calling the three of them together, so that they could encourage each other to increase prices.
"What about this side, where's Puma?"
Tang Xinyue finally turned her attention to Puma's director with a bit of a smile.
Director Puma couldn't help but cursed secretly, he didn't even get out of the contract.
There is no other reason. The contract they prepared is too small compared to Nike or Adidas.
But he really wanted Chen Yufeng’s endorsement.
Not to mention other places, just in Dragon Country, Puma's influence is much weaker than Nike and Adidas.
Now Long Guo has finally found a suitable endorsement target who has high popularity and high potential.
One can imagine how excited their boss was.
This time, he almost gave him a death order to take down Chen Yufeng's endorsement.
If anything unexpected happens, ask him to contact you at any time and we can discuss increasing the price appropriately.
"I'll make a call."
Director Puma nodded in greeting, then turned and walked out of the coffee shop.
It seems that I consulted with the boss to see if he could give me a very generous price.
Chen Yufeng and Tang Xinyue sat there and waited, not in a hurry.
When you have a certain amount of capital.
When communicating with others, the other person must be anxious.
Soon, the Puma director came back.
He sat where he had just been sitting and said: "The highest we can offer is a basic endorsement fee of 12 million euros a year.
"But in terms of achievement bonus, we can give it much higher than them..."
"Even double the price of Nike..."
This is the result of the Puma director’s discussion with the boss just now.
They were prepared to take a big gamble.
Bet that Chen Yufeng can become a very famous star and have very high popularity and popularity in his country.
In this way, Puma will become the number one brand among all European and American sports brands in the Dragon Kingdom!
The income they will get by then will definitely make them make a lot of money!
And the best way to control costs is.
The basic endorsement fee does not need to be too high, but the bonus can be higher.
If it succeeds, they won’t feel any physical pain even if the bonus is given to them.
If it fails, the basic endorsement fee will not be high.
As soon as the Puma director said this, the two representatives from Nike and Adidas couldn't help but glance sideways and cursed a werewolf in their hearts.
The person in charge of Nike was the first to speak out: "We have increased the annual basic endorsement fee to 18 million euros, which is also the highest price we can offer.
"I hope Mr. Chen Yufeng can seriously consider that some stable income is better than gambling on some bonuses."
Adi's director didn't speak anymore at this time. It seemed that what he just gave was the highest within their acceptance range.
But there was still a glimmer of hope in his heart.
What he gave was a neutral one, the base endorsement fee was not the highest, but in the middle.
The achievement bonus is not the highest, but it is in the middle.
If Chen Yufeng really preferred stability, he might choose them.
0......Please give me flowers......
"How to choose?"
Tang Xinyue set her sights on Chen Yufeng. She had almost done all her work. The real choice still depends on Chen Yufeng's wishes.
"Puma."
Chen Yufeng did not hesitate and gave a name.
After the words fell, the person in charge of Nike and the director of Adidas were a little surprised.
The two of them looked at each other, then faced Chen Yufeng, ready to speak out to persuade him.
But Chen Yufeng waved his hand directly and said: "I hope a challenging contract and high bonuses are what I pursue.
"There's nothing more to say, just Puma.
The faces of Nike and Adidas were a little dark at this time, but they didn't say anything more.
He stood up straight away, said goodbye and left.
It can be seen that the highest price that the people above them can offer is this price, and if it goes up any higher, it will not be worthwhile.
And the other side.
Puma's director looked a little excited at this time, "Really, Mr. Chen Yufeng?"
He originally thought that Chen Yufeng would not come to gamble, but unexpectedly, Chen Yufeng really chose them!
"Yes."
Chen Yufeng smiled slightly and nodded.
"Then I invite you and your agent to come to our company when you have time, sign the contract directly, and hold a press conference by the way.
Director Puma smiled and invited.
He feels comfortable now, as if he has seen countless banknotes from the Dragon Kingdom flying towards him!
If he negotiates this contract, he will get a commission from the growth income.
"Let's go back with you, we just have time in these two days."
Chen Yufeng said aloud.
"good."
In the next few days.
Chen Yufeng first went to Puma's headquarters and signed the waist contract.
Then he held a press conference with Puma's boss.
Then, he received the first quarter's sponsorship money from Puma.
Three million euros.
After paying the tax at the maximum rate of 45%, there is still 1.65 million euros left.
Counting Chen Yufeng's salary after half a season.
He is now completely a little rich man.
After getting rich, Chen Yufeng was definitely not stingy.
Together with Tang Xinyue, we found a seaside resort island next to Bremen and had a lot of fun for a few days.
Relaxed my tired body after a season.
In the past few days, because Chen Yufeng was with Tang Xinyue all day long, their relationship was heating up rapidly.
Gradually, we become more and more familiar with each other and understand each other better and better.
When people are happy and relaxed.
Time always flies by.
In the blink of an eye, there are only two days left before the holiday is collected.
Chen Yufeng was also looking at cars in a nearby shop during this time. He has always been fond of the military style of Porsche.
Now that I have money, I naturally want to buy one.
He asked Tang Xinyue to replace the previous scooter and drive a Porsche to pick him up.
Since buying a car here, the tariff is less.
So Chen Yufeng finally chose a convertible version of the 911 for a price of more than 140,000 euros.
Now he is completely lying flat in the rented villa.
Waiting for the car to land.
Also waiting for the start of the second half of the season.
This will also be his last half of the Bundesliga season.
In the future, he will be on the stage of the Premier League.
ps: Since I have almost gone through it before, the second half of the schedule will be pushed a little faster to speed up the pace. .