Chapter 221: Chapter 176: Brand Split
Jiang Peiyao stood up to thank her brother-in-law.
Although she was reluctant, she had to leave.
Moreover, this was something she had been looking forward to; although life in Capital City was good, she ultimately needed to make her own money through effort.
Although her brother-in-law was very capable, she couldn't rely on him for everything; she even planned to buy him a luxury car once she had made enough money.
It seemed her brother-in-law really liked that.
His Tengying Entertainment, within the drama circle, already belonged to a genuinely large capital entertainment company.
It easily invested over five hundred million a year.
This was not something ordinary companies could afford.
As the top actress of Tengying Entertainment, Zhao Liying still had considerable influence in the circle.
At least, if she fancied a suitable role for Jiang Peiyao, arranging it for her was definitely not a problem.
May was bustling with confusion.
After dinner here, they went and sat in a tea house in Capital City for a while.
Mere chatting among a few old friends was superior to any form of entertainment.
The next day.
Zhao Liying took Jiang Peiyao to Hengdian, Zhejiang, where the largest Hengdian Film and Television City was located.
Though there was also a Hengdian in Capital City, it was significantly smaller.
Once they left, Chen Pingsheng continued doing what he had to do.
Tengying was completely inactive.
Three female artists from Tengying Entertainment were each busy with their acting and variety shows.
After several interactions with Shen Teng and Ma Li, Chen Pingsheng decided to pay an eighty-million termination fee for Shen Teng, officially transferring him to Tengying Entertainment.
The main reason was that.
After Stephen Chow, Chen Pingsheng believed that no second comedian in the country could compare with him.
It wasn't just a matter of being on the same level; even with a telescope, one couldn't find anyone comparable to Stephen Chow.
One king of comedy every ten years, one Stephen Chow every hundred years.
He felt that was truly fitting; he had seen Shen Teng's Charlotte, and indeed, this man naturally carried a sense of humor about him.
It was hard for artists in the entertainment industry to refuse an invitation from Tengying.
Mainly because his company was unlike the others; joining Tengying meant becoming one's own boss.
The company did not have any so-called performance assessments, nor would it manage the artists' work and life.
Whether they wanted to take part in any play or go on any variety shows.
It was all up to them to arrange; Tengying was responsible only for providing investment.
The commission rate was also very low, clearly not relying on its artists to make money.
So, upon joining Tengying Entertainment, they were essentially their own bosses.
There was no management whatsoever.
Everything was up to them, even if Tengying paid a high penalty fee of eighty million for them as well.
They just needed to wait until they took on more roles; Tengying would handle the investment.
Half of 2015 had passed.
He went to Water Cloud Space on the 12th; just five months in, Song Yanxi's investment in the storefront had almost reached four small goals.
She had bought a total of five club venues, each over a thousand square meters.
By December, she expected to buy at least seven or eight more.
His wife, Song Yanxi, would also often take the senior managers of Water Cloud Space to learn from various places.
The beauty industry mostly made money through opening stores, a lot through equipment, and a small part through teaching.
The fees for advanced management courses in beauty were even more outrageous than those for CEO courses.
A three-day course would easily cost tens of thousands of dollars.
If they encountered truly top-notch teachers, Song Yanxi would directly invite them over.
To start internal training at Water Cloud Space.
This industry required constant learning, covering a wide range of knowledge.
Including traditional Chinese medicine, public speaking, and eloquence, all essential aspects.
Fortunately, here, the senior management's income was extremely high, starting with an annual salary of millions.
The costs for studying out of town were easily affordable.
However, Water Cloud Space did not cover the cost of learning.
Like Chen An'an, when her parents paid her tuition fees, when had her grades been good?
If she really had to earn her tuition fees herself, she could make nearly twenty thousand in just a few days; you'd see how hard she'd work.
That's why, despite the good treatment at Water Cloud Space, they did not cover the executives' learning expenses.
His wife, Song Yanxi, originally knew little about beauty, but in less than a year, she had made herself an expert in the beauty business.
That was quite impressive.
As for his sister, Chen Qi, relying on the 25% share of the earliest store in Shijingshan.
Her annual income easily exceeded ten million, and she hardly had to worry about much.
Of the seven apartments she bought, except for the one she lived in, the rest were rented out.
In her words, small money is still money.
Just the rental income alone was nearly fifty thousand a month.
Even without the share of Water Cloud Space, her current life wouldn't be much worse.
Planning for herself at a young age, she was already on the path of a property owner.
She was planning to learn from her older brother, buy some gold storefronts, and rent them out.
Relying on this simple strategy, she'd be a carefree, wealthy woman.
No need to worry about stuff and still having money, how great is that? Stay tuned for updates on m-v l|e'm,p y r
Like her brother who was working so hard, managing so many companies? Forget it!
She had to admit, she wasn't cut out for that.
As for her eldest sister, Chen Yao, the supermarket storefront in Shijingshan had already been purchased.
It was bought by her brother.
After saving hundreds of thousands in rent each year, that little supermarket comfortably brought in seven or eight hundred thousand a year.
Add to that another one inside Water Cloud Space Academy, selling goods cheaply, and making a few hundred thousand more a year was a breeze.
Without any rent expense, there was no way not to make a profit.
Together, that was about one or two million a year.
Life was comfortable too.
No need to be like her brother, running here and there every day, then having to study all over the place.
She and her big sister were already in "lay-flat, do-nothing" earning mode.
The elder sister was planning to bring the two kids home to study in the Capital City later in the year.
Life was getting better and better.
As for herself, after a prank on a blind date, Chen Qi actually found someone suitable for her.
…
There was nothing much at Tengying Entertainment afterwards.
Chen Pingsheng then went to Tengsheng Fruits, and Zhang Tao was still saving money.
They simply bought a fairly large piece of land in the suburbs of Shijingshan, and had already started to build the Tengsheng Fruits headquarters.
The goal was to build a 12-story headquarters, and buying the land plus the building would require an investment of about two to three hundred million.
Unwittingly, Tengsheng Fruits had already reached such a large scale.
In the Capital City alone, there were nearly two hundred fruit supermarkets, plus even more community shops.
Now they had even begun expanding to cities surrounding the Capital City.
Tengsheng Fruits was planning to build their own fruit industrial park.
As for Tengsheng Fresh Market, a full-category, each store required an investment of more than three million.
So far, they had only opened eighteen branches.
The business was really good, just that the investments were large.
Relying solely on the profits from Tengsheng Fruits to open stores, it would be hard to truly grow big in five years.
After finishing at Tengsheng's headquarters, Chen Pingsheng along with Zhang Tao and Liu Jing, decided to spin off Tengsheng Fresh Market.
It changed from being a sub-brand to an independently developed brand.
It would no longer be managed or funded by Tengsheng Fruits, and Chen Pingsheng would be responsible for external financing.
Thus allowing this brand to grow independently.
Regarding this point, Zhang Tao and others fully agreed, as competition in the fruit industry was increasing.
The funds from Tengsheng Fruits could only be used to support the fruit aspect.
If they continued to develop sub-brands like all-fresh products externally, it would greatly slow down the complete industry layout on the fruit side.
This year, they were already planning to join Old Guo in developing their own Tengsheng Fruit Industry Park.
The development of Tengsheng to this scale was also beyond what Old Guo expected at the wholesale market before.
It was even more profitable than his wholesale business.
So, he simply handed that side over to other people to manage; he wanted to come here and start a plantation.
He was going to plant high-quality fruits on a large scale.
Once this step was completed, Tengsheng Fruits would possess competitive strength in the national market.
By then, supporting Tengsheng Fresh Market would be very difficult.
However, the fresh market side was already doing very well, the profits were really good, and the customer reputation was incredibly strong.
Giving up was impossible, so the best choice at this time was to spin it off, allowing Chen Pingsheng to independently lead a team for financing and development.
Currently, Tengsheng Fruits was still the parent company of Tengsheng Fresh Market.
It owned one hundred percent of the absolute shares.
After being spun off, Chen Pingsheng personally completed Tengsheng Fresh Market's hundred million A round funding.
His personal shares reached 51%.
The 100% control held by Tengsheng Fruits was diluted to 49%.
This arrangement would facilitate his future financing and control.
With the split, Tengsheng Fresh Market received a hundred million development fund.
He also obtained absolute controlling stakes.
Moving forward, the two brands would develop independently.
Of course, he still maintained absolute management over both brands.
The 25% share of Tengsheng Fruits remained unchanged.
If both sides were combined, he effectively held over 65% of Tengsheng Fresh Market's shares.
Of course, he still had to borrow the money from his wife, Song Yanxi.
Right now, he had already exhausted his own funds.
The money his wife had prepared to buy real estate was borrowed by him.