Chapter 224 VCD player celebrity endorsement
The small and medium-sized 45kW diesel engine optimized by Fangbai himself is an in-line twin-cylinder four-stroke engine.
Test results show that the thermal efficiency can reach 45.5%, representing world-class technology.
The thermal efficiency of the domestically produced non-supercharged inline twin-cylinder four-stroke engine originally purchased was only about 36.5%. It was shocking to see such a huge improvement all at once.
Of course, in addition to the significant improvement in thermal efficiency, it also has lower noise, indicating that the vibration level is very good, such as the crankshaft machining accuracy is higher.
The crankshaft, pistons and connecting rods are all produced by Xinghai Machinery Company, and the materials are Baosteel.
The crankshaft is very troublesome to process, and it is also the most difficult and costly component to process. In order to ensure its toughness, it uses solid forgings instead of castings;
In order to ensure its accuracy, it is processed as a whole instead of separate processing and assembly.
No matter how great the technology and equipment are, the precision of split assembly is definitely not as good as that of integral processing. As for the crankshaft, the processing cost is high because of the difficulty of integral processing.
Xinghai Group provides forging dies so that high-precision blanks can be forged. Otherwise, it is impossible to rely on steel mills. People are not willing to develop things that are too troublesome, or the customization fees are very expensive.
Partial quenching was originally outsourced to a heat treatment factory, but after several attempts, it failed to meet the design requirements. Fang Bai simply purchased heat treatment equipment and processed it according to his own heat treatment process.
The heat treatment process is also a core technology. If the heat treatment is not good, the crankshaft will have poor wear resistance and short life.
After solving the casting, machining and heat treatment of the crankshaft, it can be said that the core components of the diesel engine have been domestically produced.
Of course, some parts are still imported.
As long as the core components are domestically produced, it means that the core technology has been mastered.
After the trial production was successful, Fang Bai issued an order to issue a small batch trial production task. After the new factory is put into use, mass production will be implemented.
In terms of manufacturing cost, it is lower than similar domestic diesel engines. After mass production, the manufacturing cost of a small 45-kilowatt diesel engine is estimated to be less than 4,000 yuan.
The domestic price is about 9,000 yuan, and the imported one is 20,000 to 30,000 yuan.
Fangbai plans to produce its own diesel engines for its own use while competing with imported diesel engines.
Higher thermal efficiency means that the diesel engine can produce more power under the same fuel consumption. It does not mean higher power. It is still 45 kilowatts of power, but only produces 45 kilowatts of power. It does not need to supply as much fuel, and the fuel consumption is lower. .
If you want higher power, you can't just rely on fuel supply. You also need to rely on the design, structure and mechanical components of the diesel engine.
Therefore, when the new floor pump is matched with our own diesel engine, it will be more competitive in the market at the same price due to lower fuel consumption.
From now on, whoever dares to say that domestically produced diesel engines are not good, Fang Bai will dare to use his own products to refute.
The successful development of a pump truck is nothing. There is no core technology. It is just that the structure is relatively complex and difficult to imitate.
Only with the successful development of the diesel engine can Xinghai Group have its own core weapon.
The small 45-kilowatt diesel engine has been successfully developed. After that, the power can be gradually increased, and then the development of 60-kilowatt and 75-kilowatt diesel engines can be carried out.
One step at a time, we will first have a thorough understanding of small and medium-sized diesel engines, and then develop medium-sized power diesel engines between 100 kW and 500 kW.
Medium-power diesel engines have a wide range of application needs in industry, agriculture, transportation and other fields, and the market potential is huge.
Generally speaking, the diesel engine power of medium-sized trucks usually ranges from 150 horsepower (about 112 kilowatts) to 300 horsepower (about 224 kilowatts).
The diesel engine power of heavy trucks may exceed 300 horsepower (approximately 224 kilowatts), or even reach more than 500 horsepower (approximately 373 kilowatts).
In 2020, the global annual production of heavy trucks reached 4.36 million, with domestic production accounting for 68.3%. One heavy truck represents the need for a medium-power diesel engine, with a market size of at least 500 billion yuan.
Even if Xinghai Group only occupies a part of the cake, it will be enough to satisfy them.
Fangbai intends to gradually expand its product line to meet customers with different power needs, which will help improve competitiveness and expand market share.
July this year is another industrial exhibition, and Fangbai plans to launch a variety of products from Xinghai Group, including pump trucks, ground pumps, concrete mixer trucks, diesel engines, and a grandly promoted VCD machine!
He plans to hold a product launch conference at the exhibition to promote VCD machines.
By July, Xinghai Technology Company had stocked up to one million VCD machines.
Of course, the premise is that the laser head and servo motor can be stably mass-produced, otherwise it will have to be pushed back, until the end of the year at the latest.
Fang Bai knew that the later the listing, the greater the variables.
Some time ago, Sun Yan called him and asked if Xinghai Group was developing a VCD machine.
Of course Fang Bai didn't admit it, he just said it was a different CD player.
At present, the patent application is still in the review stage and has been accepted, indicating that the problem is not serious, but there is still one point that needs to be modified. Sun Yan went to check the patent duplication but could not find the result.
In a few days, Fang Bai will start preparing the VCD machine advertising video and go to YTV to discuss advertising matters.
Before, he considered inviting Cheng Long to shoot an advertisement.
However, some people say that Cheng Long is an "advertising killer". All the companies he endorses do not end well, and most of them are completely miserable. For example, when he endorsed Aido VCD, his boss went to jail; a certain Coke manufacturer went bankrupt; Xiaobawang learning machine, The factory went bankrupt...
Of course, this actually has nothing to do with Cheng Long, nor is it due to his high endorsement fees. Many of the products he has endorsed have become popular, which has to be admitted.
If this is a curse, it would be great if it could represent real estate.
Fang Bai couldn't help but laugh when he thought of this.
For him, he didn't believe it was that evil.
However, he has other options, such as kung fu star Li Jie. In China, his fame is not much different from that of Cheng Long, and his current salary is second only to Cheng Long.
In 1991, "Once Upon a Time" was staged, and Li Kit's charm reappeared, becoming the actor with the most box office appeal in Hong Kong.
Fang Bai also thought about Jordan, but the advertising fee was too high, and Jordan was not as popular as domestic stars, so it was not suitable.
At present, both Cheng Long and Li Jie are paid very high salaries for their movies. For the filming of "The Iron Chicken Fights the Centipede" and "The Demon Cult Master", the salary has soared to 16 million Hong Kong dollars.
If you are invited to shoot a commercial, you will still need two to three million yuan.
In 1996, Cheng Long endorsed Aiduo VCD player, and the advertising fee was 4.5 million yuan. In 1993 and 1996, his salary was not much different.
After some thought, Fang Bai decided to give up on Cheng Long and choose Li Jie. The advertising fee had to be negotiated in person.
Of course, this is just Fang Bai's wishful thinking at the moment. It remains to be seen whether the other party is willing to shoot an advertisement for him.
As for the creativeness of the advertising, Fang Bai felt that the advertisement for Aiduo VCD was very well done. Cheng Long, holding the Aiduo VCD player, was chased by international gangsters flying helicopters and firing machine guns at the peak of a vast snow-capped mountain.
The audience thought that the box was jewelry, but they did not expect it to be a VCD player. The strong contrast between the before and after made people immediately remember the Aido VCD player.
The creativity is the same, just replace Cheng Long with Li Jie.
When Fang Bai told Li Xiaoyu, general manager of the technology company, that he wanted to invite celebrities to shoot commercials, Li Xiaoyu was not surprised. The company has stockpiled more than 600,000 VCD machines, spent more than 100 million yuan, and also has a large inventory of parts and materials. , spending millions of dollars to invite celebrities to endorse is nothing, the boss is not short of money.
Li Xiaoyu felt that there was no problem in selecting the celebrity. He looked for the other party's phone number and explained his intention.
At this time, Li Jie was filming "Fist of Heroes". When his agent told him that Fang Bai from Xinghai Group wanted to invite him to shoot a commercial, he was a little surprised.
Last year, Li Jie became a free man. His first agent was killed and his current agent is his brother-in-law.
According to history, his second brother-in-law still died in an accident.
The current entertainment circle in Hong Kong City is very dark, and Fang Bai doesn't want to get involved in this area at the moment.
"Second brother-in-law, are you talking about the young rich man Fang Bai?" Li Jie, who has just turned 30, is in very good spirits.
"Who else could it be besides him? He is worth billions of dollars at such a young age."
"Did they say you were filming any commercials?"
"The general manager of the other company called for consultation. It was their boss Fang Bai who asked you to shoot it. It is an electronic product. It is currently under publicity and confidentiality. We can only say it after signing an agreement. We have an interview with the advertising fee. The other party has no shortage. money.
In addition, Fang Bai, a young rich man, is engaged in serious business and is still in college. He is a serious man and a business genius, not an old fox. I think it can be photographed. It is also a good thing for you to get to know such a young rich man. "
"Well, brother-in-law, please contact me first and ask about the situation." Li Jie pondered for a while and felt that he could take the photo.
"Okay, I'll go to the mainland to negotiate, and wait for my good news." Brother-in-law Li Jie smiled even more when he saw his brother-in-law agreeing, and then asked him about the schedule here to see when he could get out. shoot. (End of chapter)