Rebirth of the Tech Madman

Chapter 1054 One echo and zero response of XP concept

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Jobs’ skill in product launch has reached the realm of proficiency.

This kind of realm is definitely not obtained by installing a few waves, but the unique personality of Jobs, who has been in the field for more than 20 years, and has accumulated long-term foundation in public image, media relations, and industry reputation. A sign has been formed that others cannot imitate.

With Steve Jobs’ careful arrangement, the iPod conference was undoubtedly a great success, and quickly became a focus of public opinion.

Of course, while the iPod has won a lot of praise, it has also attracted a lot of complaints.

For example, the iPod has a “non-human” design, that is, there is no “key”.

Apple’s reason for doing this has risen to a philosophical level: iPod will automatically go to sleep when it is not working; users can wake up by tapping the device at any time; if there is an additional power-on and power-off process, it is called “Anti-humanity” does not conform to the logic of nature.

I have to say that this is what makes Jobs unique: the products he personally participated in designing will always force users to change some of the habits that were previously cultivated by engineers’ pure technical thinking.

In addition, the $399 price of the iPod was considered too high by some people, and the blogging community quickly became a saying, “This is the price set by an idiot for our product.”

In fact, under this appearance, there are two completely different attitudes towards digital music.

The iPod clearly expressed its support for digital music copyright protection, and its plastic packaging also printed a concise slogan: “Don’t_Steal_Music”-“Don’t pirate music.”

In the realization of the product, iPod also uses technical means designed to protect the copyright of digital music.

For example, if you want to install music into your iPod, you can only “synchronize” it by connecting the iPod to your computer and using Apple Computer’s software iTunes. Conversely, it does not support “synchronizing” the music in the iPod.

After consumers buy the iPod, a digital music playback device, in order to obtain digital music content, there are two sources to choose from: one is to buy a genuine copy and then digitally encode it on the computer with iTunes software; the other is to purchase directly from the iTunes online store It has obtained genuine authorized music works from record companies.

The complainer feels: After spending $399 to buy the iPod, it costs another 99 cents for each song, which is a bit expensive.

It is worth noting that a large part of this group belongs to hackers.

It justly counts down the dark history of Jobs: when you were not a billionaire, you made a “blue box” and stolen the long-distance calls of AT&T; now that your social status has changed, you have betrayed the hacker spirit, and The big record companies have come together…

Jobs, who was enjoying his glory, was embarrassed by this argument. After all, he was anti-mainstream from time to time, and he shouldn’t care about the life and death of those big record companies.

What’s more, the more unauthorized digital music spreads everywhere, the iPod player will sell better.

Jobs, who was prepared to deal with it with a cold attitude, finally couldn’t help but argued: “In any case, artists should get the copyright revenue they deserve.”

The hackers didn’t care about this. It took only about a week to reverse engineer the iPod and iTunes, so that they could bypass the digital music copyright protection mechanism and transfer any digital music files to and from the computer in both directions.

Among them, it even includes companies that have developed the famous RealPlayer player.

Jobs was enraged this time, he quickly launched an upgraded version of iTunes, while decisively blocked.

Another resentment and enmity unfolded.

In this case, iPod is no longer a pure digital music player product; but because of this, it has further become the focus of much attention.

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The richest man who originally lived behind the scenes naturally does not need to bother about the excitement of this level.

However, Tang Huan had the words to say, after the successful iPod conference, he used his own way to help promote the product.

It was at the premiere of the movie “The Matrix,” and Tang Tycoon was wearing white iPod headphones, listening fascinatingly, even ignoring the beautiful beauties beside him.

The next day, the gossip media put out the headline of “Tang Yi Farewell, It’s for It”. The picture below was a scene of Tang Daheng playing with his iPod.

Let’s not talk about how the title party deserves to die, it really helped the iPod further expand its popularity, especially the level of consumer groups.

As the saying goes, there is something good at the top, but there must be a bad down.

Seeing that Tang Tycoon likes iPod so much, Hollywood stars have also tasted it with curiosity.

At this time, the significance of iPod’s support for digital music copyright protection is reflected.

Jobs, who had already drawn a clear line from the hackers, called with joy and said: “Originally, we predicted that the iPod sales this quarter would be 125,000 units; now it seems that we have to stock up to 200,000 units. ”

The richest man joked: “You can also take the opportunity to engage in hunger marketing.”

Jobs cracked his abacus, “I’m still counting on the iPod to drive sales of Apple computers.”

Tang Huan reminded: “Don’t underestimate the iPod. It shouldn’t take a few years before it can support video playback, and then you can enjoy movies like The Matrix.”

Jobs did not doubt this prediction, but tentatively asked: “Tang, would you still provide content support?”

The richest man laughed loudly and said: “Then you have to wait until the movie has contributed almost the same to the box office value.”

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The movie “The Matrix”, which was released to the public on November 8th, had a pretty good box office. The box office reached more than 39 million U.S. dollars in the first weekend, topping the list.

The reason is that there are too many positive factors.

First of all, according to the original statement more than ten years later, “The Matrix” is a big one. The author of its novel is Tang Huan, who has already sold many works on the bestseller list.

In the writing of the richest man, the setting of “The Matrix” is more rigorously justified than the original time-space version.

Secondly, the director of the movie “The Matrix” is James Cameron, who took the initiative to invite. His dedication to film technology was vividly demonstrated in “Titanic”, which set a box office record of more than US$2.1 billion.

With the help of powerful computer special effects, “Bullet Time” not only made James Cameron addicted, but also amazed the audience.

Next, the movie “The Matrix” itself has excellent quality in terms of cast, action design, etc.

The content of “The Matrix” is still esoteric, so in the selection of actors, we have to examine the other’s understanding.

In this way, when Tang Daheng carried a Chinese star who supported Xiangjiang, he could only implement some limited supporting roles, but Li Lianjie had a slight exception.

Gein, who played the role of the villain in Hollywood, impressed the audience even more, and assumed the role of “agent” who was responsible for hunting down the protagonist.

Fortunately, Cheng Long has “Rush Hour” and Zhou Runfa has “Crouching Tiger, Hidden Dragon”… They are already satisfied that they can take on the role of the arrogant boss in “The Matrix”.

Finally, we must not forget a more important background, that is, the vigorous Internet wave has promoted ordinary people’s thinking about the Internet, and has increased many times.

Seeing the movie’s fame and fortune, the richest man once again announced that he learned from the experience of the movie “Titanic” that the sales easily exceeded one million, which effectively promoted the popularization of the player, the beginning of the “The Matrix” trilogy. The work will soon be released in a home theater version next year.

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The digital music represented by the iPod, the “The Matrix” version is quickly on the agenda…

It is not difficult to see from the various signs such as that technology is spreading itself more widely by providing more and more pleasing features for the general public.

This trend has even affected the survival game rules of the personal computer industry.

At this year’s COMDEX Las Vegas Fall Fair, Tang Huan put forward a point of view that the personal computer is changing from a typical productivity tool to the role of a home digital center.

In addition to relatively traditional application examples such as electronic games, home theaters, and Internet surfing, the popular iPod also supports this development trend of personal computers. Gein, any digital music content “synchronization” of iPod must be completed by connecting to a personal computer and using iTunes software.

When the personal computer finally, as it was originally intended more than 20 years ago, has truly spread to thousands of households, the ease of use of the entire system has become particularly important.

According to the objective needs of users for the product, the richest man solemnly put forward a concept, that is, “Experience”, that is, “experience”.

In order to show that his own products are eager for users to think, Tang Huan also solemnly announced that the new version of StudiOS, the operating system of Zheru Software, which is under development, will be named “StudiOS_”, which means “Experience”. The first two letters.

At this COMDEX Las Vegas Fall Fair, Philosopher Software, which is deeply mired in the antitrust vortex, took out the preview version of StudiOS_, allowing this brand new next-generation operating system to move from the technical community to the general public. In front of the public.

Except for some limited problems and bugs, the normal use of StudiOS_Preview is already quite guaranteed.

This can be seen from the fact that Zheru Software Company has distributed a large number of free StudiOS_ preview installation CDs, and we can see how complete this new operating system is expected to be.

According to the plan, StudiOS_ will be officially released at the Zheru Spring Developer Conference next year, and people can use the preview version of StudiOS_ for free until June next year.

The first impression of the StudiOS_ preview version can also be described as “amazing”. The icons, menus, fonts and other interface elements on the workspace all have a transparent texture; animations, shadows, etc. display special effects, which are more lifelike.

Since the key connotation of “experience” is so emphasized, Tang Huan must of course focus on introducing how friendly StudiOS_ is for users, especially those who are in contact with computers for the first time.

The first is hardware support: StudiOS_ supports more hardware and further optimizes the “plug and play” feature. The operating system can complete the installation of hardware drivers with almost no intervention by the user; while increasing the “number”, StudiOS_ is also working **** the quality of hardware drivers to improve stability.

The most intuitive improvement brought about by this improvement is undoubtedly the display effect “experience” of the liquid crystal display, which makes people immediately feel the urge to replace the traditional display with a liquid crystal display instead of spending a lot of money.

Secondly, in view of the increasing popularity of the Internet and the deterioration of computer security, StudiOS_ integrates a firewall function to block malicious attacks from the Internet.

It is not difficult to imagine that this action has once again convicted the monopoly of Zheru Software.

After browsers, media players, downloaders, compression tools, etc., there is now another firewall. Are you planning to have built-in anti-virus software to crush other computer security companies?

Of course, the tone of this voice is very limited, and the outside world is more of a response to the concept after it was born You know, as the millennium approaches, everyone is more accustomed to pushing their products along the river. The business name, directly add a “2000” suffix.

For example, Microsoft’s operating system Windows_NT_0, the commercial name is called Windows_2000.

As a result, as soon as the concept of “” with rich connotations was thrown out, the names of 2000 and 2000 looked weak!

The adjustments of large companies still need a buffer period, but small companies and individual developers can turn around.

They couldn’t wait to bring the “” over and put it on the name of their own product. Within a few days, a large number of programs named XX emerged on the Internet and on the CD-ROM attached to computer magazines.

This is an obvious manifestation of Tang’s strong appeal in the industry. Everyone believes that new concepts have emerged, and the opportunity to make a profit in the market has come, and of course it must be swarmed.

As for the U.S. Department of Justice and 20 federal states suing Philosophy Software for monopoly, you cut down this leader, can we still make money stably in this wave after wave?

In fact, the United States of America v. Zheru Software Corporation’s monopoly case is ushering in a new wave.

David Boyce, the chief lawyer of the Zheru Software Company Lawyers Group, puts forward with justification and evidence: the Ministry of Justice believes that the monopoly of Zheru Software Company is a kind of administrative power under the inertia of traditional thinking. The recent Microsoft acquisition of Sybase has once again strongly demonstrated that there is still effective market competition in the entire software industry.

This point of view was amazing when it was put forward. In addition to sparking heated debates, it also split the twenty federal states that prosecuted Zheru Software’s monopoly.

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