ALL NOVEL Reborn 80s
Chapter 81 If you want to gain a foothold in overseas markets, you can only resort to price wars
Chapter 81 If you want to gain a foothold in overseas markets, you can only resort to price wars
Listening to Xiao Weidong talking about the changes in the village during this period of time, Chen Huaiqing sighed: "I have been walking for half a year, and suddenly I feel that I am not keeping up with the changes of the times!"
Xiao Weidong: "Just our little change is nothing. You haven't seen anything in Xiangjiang. Tell us, what is Xiangjiang like?"
Chen Huaiqing pondered for a while: "Xiangjiang, how should I put it, in terms of urban development, it must be much better than Yuzhou. But the streets are quite narrow. Also, not everyone in Xiangjiang is well-dressed. There are still many rich people who are very rich and rich, but there are still many poor people."
"Let's put it this way, in Xiangjiang, the rich are feasting and feasting, and the poor have no place to stand. The rich are a paradise, but the poor are hell. Fortunately, we are also considered rich now."
Even Xu Zhengyang has a lot of money in his hands now.
Naturally, Chen Huaiqing would not treat Xu Zhengyang badly.
Xiao Weidong: "So, the people of Xiangjiang are living in dire straits!"
Chen Huaiqing smiled and said: "It's not right to say that. For ordinary people, if they have three meals a day, they can survive. Although life is a bit difficult, it is not so hard to survive. Wait a while Time, after you go to Xiangjiang, you will know the specific situation."
"When you go there, don't just see the life of the rich and feasting, you have to see their ordinary people. To be honest, no matter where you are, you have the same things."
Xiao Weidong and Xu Zhengyang nodded thoughtfully, Xiao Weidong has never had a hard life, but Xu Zhengyang has suffered from it since he was a child.
"Okay, let's not talk about these heavy topics. This time I come back, there is a very important matter, about the export of motorcycles."
Xiao Weidong and Xu Zhengyang were shocked when they heard the motorcycle exit.
Before Chen Huaiqing, he did say that the motorcycles produced by Mota Industry were not only sold domestically, but also sold abroad to earn foreign exchange.
Many companies now think about how to earn foreign exchange every day.
Thinking about it is going crazy.
But everyone knows that compared with Europe, America and Neon Country, Huaguo is relatively inferior in technology.
As for exporting to Warsaw Pact countries, their industrial strength is also very strong.
Chen Huaiqing: "I have already found a cooperative company in Xiangjiang, and they have channels to sell our motorcycles to Southeast Asia."
"It's just that they have some doubts about the quality of our products, and they need us to provide 100 motorcycles for trial sales."
Xiao Weidong: "This promise!"
Chen Huaiqing smiled and said, "Of course I agreed. What is the production cost of our motorcycle now?"
In the past, the production cost of MT80 was 3600, but with the expansion of production volume, the cost should be able to come down.
Xu Zhengyang: "If you don't count R&D expenditures, our production cost is now 3300 yuan."
Mota Industry did not squeeze the profits of parts suppliers too much. The reduced cost of 300 yuan was caused by the reduction of engine costs and the improvement of assembly efficiency.
Now is not a complete market economy era, Murta Industry now has a stable parts supply chain, naturally hope that there will be no problems.
After all, the profit of Mota Industry's bicycles is quite high now, so there is no need to say that it will increase profits by squeezing its own upstream suppliers.
There is too much squeeze, and Mota Industry is also afraid that these state-owned enterprises will have a stubborn temper, so they quit directly.
At most, they don’t make money. The iron rice bowl they serve, whether the factory makes money or not does not affect the wages.
The factory does not make money, but all kinds of benefits must be much less.
It doesn't make sense to give out benefits without making money.
Chen Huaiqing felt that there was never enough money to be earned, so he just earned what he deserved.
Being insatiable for a while, impossible for a lifetime, there will always be a price to pay.
"3300!"
Chen Huaiqing pondered for a while, and there is still a lot of room for decline in this 3300.
Walking out of the office door, he shouted down: "Yang Yufeng, Yang Yufeng..."
Hearing Chen Huaiqing's shout, Yang Yufeng, who was bragging about Xiangjiang's experience with her sisters, ran out quickly: "Ah, boss, you called me?"
"Come up, I have something to tell you to do."
Yang Yufeng's eyes widened: "Didn't you say, give me a vacation!"
She hasn't enjoyed a week's vacation yet.
Chen Huaiqing came casually: "Is it more important for you to have a vacation or work? Hurry up."
After finishing speaking, Chen Huaiqing felt that his tone was so familiar.
Of course, people change all the time.
Yang Yufeng stomped her feet, it was really too much.
Chen Huaiqing walked into the office again, and said to Xiao Weidong and Xu Zhengyang: "Our motorcycles want to make a difference in the overseas market, but if they are too expensive, that obviously won't work. We can't sell more expensive than the motorcycles of the Neon Country. In terms of technology, my motorcycle is similar to the motorcycles of the Neon Country, but in the overseas market, we are newbies, and the Neon Country motorcycles have been deployed for many years.”
"The market doesn't recognize our motorcycles at all."
At this time, there is a little brand awareness in China, but it is not high.
For example, if you want to buy a bicycle, you need to buy the Shencheng Phoenix brand, and if you want to buy a watch, you need to buy a Shencheng watch.
Why are you in Shencheng?
There is no way, Shencheng is so developed in the civilian industry at this time.
And that kind of wind-up alarm clock or something.
"So, if we want to enter the overseas market, we only have one strategy: cost-effective strategy!"
Yang Yufeng came to the office and saw Xiao Weidong, Xu Zhengyang and Zheng Xiaping also there, and said hello with a smile.
Both Xiao Weidong and Xu Zhengyang responded with a smile.
Zheng Xiaping looked at Yang Yufeng and went to Xiangjiang for a while, the changes were really not small.
Let's just say that this way of dressing up has a taste of coming from a big city all of a sudden.
The real man lives up to his name.
Now Houcun is going to fly out of the golden phoenix?
"You go to contact our parts suppliers and ask them to come to our meeting in the morning in three days. Ask the cafeteria to prepare some food at noon."
Yang Yufeng: "Okay, I'll notify you right away."
"Okay, let's go!"
Chen Huaiqing: "What is the cost-effective strategy? To put it bluntly, if someone sells for 2000 US dollars, then we will sell it for 1800, or even 1600. We must sell it cheaper than others, so that people will buy our things."
Price war!
To seize the market by price war.
There is no way, as a latecomer in the market, if you want to gain a foothold in the market, you can only fight a price war.
After gaining a firm foothold in the market, you should gradually give up the price war.
The price war is something that hurts others and yourself, and it really can't be used for a long time.
Price wars are something that not everyone can afford.
First of all, the production cost must be lower than others, which is something that many companies cannot do.
In addition to production costs, product quality and technology must be superior to others, not to mention superior, it cannot be inferior.
Even if it is bad, users will choose it because of the price, but the difference is too much. At the beginning, it may sell a lot, but everyone is not a fool. You are cheap, but there is no good product, and you will not buy it again in the future. .
Chen Huaiqing handed them a piece of information: "This is the price list of motorcycles sold in the Southeast Asian market. The motorcycle similar to our MT80 is the Yaha 80 motorcycle, which is also an underbone motorcycle with an 80ml two-stroke engine. Motorcycles. Our motorcycles exported to Southeast Asia will inevitably have direct competition with them in the market.”
Xiao Weidong: "I know the Yaha 80. Isn't Jianjian imported this motorcycle. It's quite good, with enough horsepower and good quality."
The price of building CY80 is much more expensive than MT80, and the market price is more than 7000 yuan.
The imported neon country technology, this propaganda point, does have a reason for being expensive.
For this reason, facing the competition of building CY80, Mota Industry had to lower the ex-factory price by 200 yuan.
In addition, strictly control the selling price of dealers, and keep the selling price of MT80 at about 6400 yuan.
After Mota Industry has reorganized the dealer team, its control over the dealers has been greatly improved.
Each dealer is assigned a region, and a dealer cannot be allowed to control a large sales area, and sales across regions cannot be allowed.
The key point is to support the city-level dealers, so that the city-level dealers can directly connect with Mota Industry.Even if there is a problem in the market of a city, it will not have much impact, and everything is within the controllable range.
(End of this chapter)
Listening to Xiao Weidong talking about the changes in the village during this period of time, Chen Huaiqing sighed: "I have been walking for half a year, and suddenly I feel that I am not keeping up with the changes of the times!"
Xiao Weidong: "Just our little change is nothing. You haven't seen anything in Xiangjiang. Tell us, what is Xiangjiang like?"
Chen Huaiqing pondered for a while: "Xiangjiang, how should I put it, in terms of urban development, it must be much better than Yuzhou. But the streets are quite narrow. Also, not everyone in Xiangjiang is well-dressed. There are still many rich people who are very rich and rich, but there are still many poor people."
"Let's put it this way, in Xiangjiang, the rich are feasting and feasting, and the poor have no place to stand. The rich are a paradise, but the poor are hell. Fortunately, we are also considered rich now."
Even Xu Zhengyang has a lot of money in his hands now.
Naturally, Chen Huaiqing would not treat Xu Zhengyang badly.
Xiao Weidong: "So, the people of Xiangjiang are living in dire straits!"
Chen Huaiqing smiled and said: "It's not right to say that. For ordinary people, if they have three meals a day, they can survive. Although life is a bit difficult, it is not so hard to survive. Wait a while Time, after you go to Xiangjiang, you will know the specific situation."
"When you go there, don't just see the life of the rich and feasting, you have to see their ordinary people. To be honest, no matter where you are, you have the same things."
Xiao Weidong and Xu Zhengyang nodded thoughtfully, Xiao Weidong has never had a hard life, but Xu Zhengyang has suffered from it since he was a child.
"Okay, let's not talk about these heavy topics. This time I come back, there is a very important matter, about the export of motorcycles."
Xiao Weidong and Xu Zhengyang were shocked when they heard the motorcycle exit.
Before Chen Huaiqing, he did say that the motorcycles produced by Mota Industry were not only sold domestically, but also sold abroad to earn foreign exchange.
Many companies now think about how to earn foreign exchange every day.
Thinking about it is going crazy.
But everyone knows that compared with Europe, America and Neon Country, Huaguo is relatively inferior in technology.
As for exporting to Warsaw Pact countries, their industrial strength is also very strong.
Chen Huaiqing: "I have already found a cooperative company in Xiangjiang, and they have channels to sell our motorcycles to Southeast Asia."
"It's just that they have some doubts about the quality of our products, and they need us to provide 100 motorcycles for trial sales."
Xiao Weidong: "This promise!"
Chen Huaiqing smiled and said, "Of course I agreed. What is the production cost of our motorcycle now?"
In the past, the production cost of MT80 was 3600, but with the expansion of production volume, the cost should be able to come down.
Xu Zhengyang: "If you don't count R&D expenditures, our production cost is now 3300 yuan."
Mota Industry did not squeeze the profits of parts suppliers too much. The reduced cost of 300 yuan was caused by the reduction of engine costs and the improvement of assembly efficiency.
Now is not a complete market economy era, Murta Industry now has a stable parts supply chain, naturally hope that there will be no problems.
After all, the profit of Mota Industry's bicycles is quite high now, so there is no need to say that it will increase profits by squeezing its own upstream suppliers.
There is too much squeeze, and Mota Industry is also afraid that these state-owned enterprises will have a stubborn temper, so they quit directly.
At most, they don’t make money. The iron rice bowl they serve, whether the factory makes money or not does not affect the wages.
The factory does not make money, but all kinds of benefits must be much less.
It doesn't make sense to give out benefits without making money.
Chen Huaiqing felt that there was never enough money to be earned, so he just earned what he deserved.
Being insatiable for a while, impossible for a lifetime, there will always be a price to pay.
"3300!"
Chen Huaiqing pondered for a while, and there is still a lot of room for decline in this 3300.
Walking out of the office door, he shouted down: "Yang Yufeng, Yang Yufeng..."
Hearing Chen Huaiqing's shout, Yang Yufeng, who was bragging about Xiangjiang's experience with her sisters, ran out quickly: "Ah, boss, you called me?"
"Come up, I have something to tell you to do."
Yang Yufeng's eyes widened: "Didn't you say, give me a vacation!"
She hasn't enjoyed a week's vacation yet.
Chen Huaiqing came casually: "Is it more important for you to have a vacation or work? Hurry up."
After finishing speaking, Chen Huaiqing felt that his tone was so familiar.
Of course, people change all the time.
Yang Yufeng stomped her feet, it was really too much.
Chen Huaiqing walked into the office again, and said to Xiao Weidong and Xu Zhengyang: "Our motorcycles want to make a difference in the overseas market, but if they are too expensive, that obviously won't work. We can't sell more expensive than the motorcycles of the Neon Country. In terms of technology, my motorcycle is similar to the motorcycles of the Neon Country, but in the overseas market, we are newbies, and the Neon Country motorcycles have been deployed for many years.”
"The market doesn't recognize our motorcycles at all."
At this time, there is a little brand awareness in China, but it is not high.
For example, if you want to buy a bicycle, you need to buy the Shencheng Phoenix brand, and if you want to buy a watch, you need to buy a Shencheng watch.
Why are you in Shencheng?
There is no way, Shencheng is so developed in the civilian industry at this time.
And that kind of wind-up alarm clock or something.
"So, if we want to enter the overseas market, we only have one strategy: cost-effective strategy!"
Yang Yufeng came to the office and saw Xiao Weidong, Xu Zhengyang and Zheng Xiaping also there, and said hello with a smile.
Both Xiao Weidong and Xu Zhengyang responded with a smile.
Zheng Xiaping looked at Yang Yufeng and went to Xiangjiang for a while, the changes were really not small.
Let's just say that this way of dressing up has a taste of coming from a big city all of a sudden.
The real man lives up to his name.
Now Houcun is going to fly out of the golden phoenix?
"You go to contact our parts suppliers and ask them to come to our meeting in the morning in three days. Ask the cafeteria to prepare some food at noon."
Yang Yufeng: "Okay, I'll notify you right away."
"Okay, let's go!"
Chen Huaiqing: "What is the cost-effective strategy? To put it bluntly, if someone sells for 2000 US dollars, then we will sell it for 1800, or even 1600. We must sell it cheaper than others, so that people will buy our things."
Price war!
To seize the market by price war.
There is no way, as a latecomer in the market, if you want to gain a foothold in the market, you can only fight a price war.
After gaining a firm foothold in the market, you should gradually give up the price war.
The price war is something that hurts others and yourself, and it really can't be used for a long time.
Price wars are something that not everyone can afford.
First of all, the production cost must be lower than others, which is something that many companies cannot do.
In addition to production costs, product quality and technology must be superior to others, not to mention superior, it cannot be inferior.
Even if it is bad, users will choose it because of the price, but the difference is too much. At the beginning, it may sell a lot, but everyone is not a fool. You are cheap, but there is no good product, and you will not buy it again in the future. .
Chen Huaiqing handed them a piece of information: "This is the price list of motorcycles sold in the Southeast Asian market. The motorcycle similar to our MT80 is the Yaha 80 motorcycle, which is also an underbone motorcycle with an 80ml two-stroke engine. Motorcycles. Our motorcycles exported to Southeast Asia will inevitably have direct competition with them in the market.”
Xiao Weidong: "I know the Yaha 80. Isn't Jianjian imported this motorcycle. It's quite good, with enough horsepower and good quality."
The price of building CY80 is much more expensive than MT80, and the market price is more than 7000 yuan.
The imported neon country technology, this propaganda point, does have a reason for being expensive.
For this reason, facing the competition of building CY80, Mota Industry had to lower the ex-factory price by 200 yuan.
In addition, strictly control the selling price of dealers, and keep the selling price of MT80 at about 6400 yuan.
After Mota Industry has reorganized the dealer team, its control over the dealers has been greatly improved.
Each dealer is assigned a region, and a dealer cannot be allowed to control a large sales area, and sales across regions cannot be allowed.
The key point is to support the city-level dealers, so that the city-level dealers can directly connect with Mota Industry.Even if there is a problem in the market of a city, it will not have much impact, and everything is within the controllable range.
(End of this chapter)
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