ALL NOVEL Chapter 68
Chapter 68 Got up
On January 8, 2001, a piece of news in the “Jiang Qian Evening News” received widespread attention.
“The Myth of Fengxin: Young Entrepreneurs Behind 100 Million Registrations”.
Although “Jiang Qian Evening News” cannot be compared with the “Ren Ren Daily” that Penguin published on May 28, 2000, it is still one of the mainstream media in Jiang Province.
All this year has made Meng Qian more deeply aware of the infinite possibilities of the Internet. In the world of the Internet, a correct product and a correct method may be able to quickly explode into a lively event.
In the same way, a wrong judgment may make the king fall into a cliff.
Meng Qian was lucky because his rebirth made him bet on the right product and direction. The former QQ achieved 50 million registrations in February 2001, but the current Fengxin achieved it in January 2001. 100 million registrations.
More importantly, behind the registration quality of Fengxin is a higher-value user viscosity. When QQ had 50 million registrations, the number of simultaneous online users was 1 million, but as of January 7, 2001, the highest number of online users of Fengxin was 570. Million!
In the era when the number of netizens was only 30 million, Fengxin allowed 5.7 million accounts to be online at the same time. Although this certainly does not rule out the existence of one person logging into multiple accounts at the same time, this does not deny the success of Fengxin in customer stickiness.
Because Fengxin has launched the Fengxin level, launched the Fengxin circle, and launched the account binding with the game, users will be more concerned about their own wind signals than QQ.
Changing the QQ account is just a matter of adding friends again, but changing the wind signal is very troublesome, not to mention that many users have spent money in the hyacinth circle and the game, and the money for the account change is useless.
On January 8, 2001, the “Jiang Qian Evening News”, a large-page report on Dafeng Technology, was quickly digested in the market and entered the office of the chairman of a large number of Internet companies.
And the influence of this interview has slowly fermented from this moment. Many years later, when everyone looks back on the past, they realized the weight and significance of this newspaper.
Because Meng Qian’s interview was summarized as three core ideas.
First point, Meng Qian brought a profit model of free products and value-added fees to China Internet companies.
China’s Internet companies in this era are basically facing the same problem, how to make a profit. If you have experienced QQ users from February 2001 to June 2003, you should be able to clearly remember what happened in the past two years. QQ charges.
And QQ’s charges in the past two years almost pushed QQ to the grave. On the one hand, Penguin was bombarded by the media and users on a large scale because of the charges.
On the other hand, other products took the opportunity to develop. With the launch of the Langma UC client by the startup company Langma that year, it exceeded 8 million registrations in three months. More than 30 instant messaging software, including Yahoo Messenger, 263’s E-Talk, and TOM’s Skype, quickly carve up the QQ market.
Had Penguin stopped charging in time in June 2003, I am afraid that the pattern of instant messaging would be really different.
Another classic case is basically well-known, and that is that eBay, which Taobao kills for free, was caught off guard.
But the problem is that free can indeed bring users, but not profit. Penguin and Ali would have gone bankrupt if they hadn’t had financing on the key time nodes.
When is the constant burning of money a head? Entrepreneurs of this era really don’t have the answer. They still don’t have the concept of making money from value-added services. Just like Zhang Shuxin’s classic wheat and bread case, she just thinks that the bread seller can only rely on Bread makes money.
Entrepreneurs of this era have similar thinking. But the reborn Meng Qian brought everyone a brand-new profit model. Whether it’s “The Legend of God” or Fengxin, it is also a free route to burn money. But Dafeng Technology Innovation did not raise a penny of financing, but instead In less than a year, it has created more than 10 million profits. After the publication of the newspaper, it has attracted the attention and research of the entire Internet circle of China.
The profit thinking of China Internet entrepreneurs has begun to change.
The second point, in the interview, Meng Qian was naturally asked what he thought of the competition in the upcoming games.
Meng Qian mentioned the importance of independent design through this question. Meng Qian attributed the core of the success of “The Legend of God” to the fact that the game was developed by the company itself.
Because of independent design and independent development, the game can meet the China market in all aspects, and it can also make the most timely changes in the face of market competition.
He gave an example of “Legend” on the other side, saying that Ogilvy wants to change the profit model of Goryeo, but people would rather burn three months of money than have to go to the point card route. What is this? This is being pinched. Hold your neck.
You are just an agent. If the development right is in the hands of others, you will be very passive. Even if they do not meet the Huaxia market, they will not change it. You really can’t help it.
In the early days of the 21st world, it was the heyday of use doctrine. Anyway, foreign products are good, and they can be used directly. People in this era basically cannot think that they will be bullied when they are strong. not free.
However, Meng Qian used the passivity of “Legend” as an introduction to continuously amplify the topic and put forward his views. Doctrine will cause the initiative of the enterprise to never be in his own hands.
Even if the company does make money in a short period of time, it will never have the confidence to make money. At the same time, Meng Qian also mentioned another point that independent design and independent development are not as difficult as imagined.
Everyone has an inexplicable fear of advanced foreign countries, but Meng Qian believes that this fear is unnecessary. We only need to respect and recognize the leadership of others, but it does not mean that we must not do well. He hopes that “God The success of Biography can give more companies a model.
Huaxia people can do such a good product without a development foundation. Can other industries be more confident?
The third point, when asked about his views on the development trend of the entire China Internet industry, Meng Qian mentioned the issue of talents.
He pointed out that what Huaxia currently lacks most is talents, so companies and government officials should put talent training as their top priority.
Meng Qian said that nowadays everyone is overly business-oriented, and there is even a theory that reading is useless.
The battle for the future is a battle for talents, a battle for talents, and a battle for education.
On this day, Meng Qian’s interview made many Internet entrepreneurs and other entrepreneurs fall into deep thought.
Everyone realizes that Meng Qian’s three core ideas match the three most important things in enterprise development.
How to survive, he gave a profit method.
How to develop, he gave the concept of independent research and development.
How to continue, he pointed out that the emphasis on talent education is king More and more entrepreneurs are reading this newspaper.
Late on January 8, 2001, Meng Qian’s mobile phone began to be broken. Many entrepreneurs expressed their desire to meet Meng Qian.
On January 9, 2001, Meng Qian’s interview, led by Yinghaiwei Portal, became the recommended article and even the headline of many mainstream portals.
On January 11, 2001, realizing the success of this interview, the “Jiang Qian Evening News” communicated with Meng Qian, further compiled the content of the previous interview, and decided to post another article.
On January 13, 2001, “Jiang Qian Evening News” once again reported on Dafeng Technology and Meng Qian in a large page.
This time, they used a literary and artistic title, “Dafeng Science and Technology Innovation, a Spring Breeze on China Internet”
On January 15, 2001, when there were no more online platforms, the popularity of Meng Qian’s interview was beginning to decline.
Then on this day, Dafeng Science & Technology Co., Ltd. mentioned “Renren Daily”
“Renren Daily” did not directly write an article for Dafeng Science and Technology, but in an article on this day, “Renren Daily” quoted the core ideas of Meng Qian during the interview.
The title of this article is “Where is the future of China Internet Industry”.
On the same day, every employee of Dafeng Technology Chuang bought a copy of “Renren Daily” and said that they would put it at home as a souvenir, and everyone’s face was full of pride.
Sun Xiaojing gave Meng Qian a newspaper in the morning, which was full of ritual.
Seeing that he likes to mention “Renren Daily”, Meng Qian’s heart is full of thoughts.
On March 5, 2000, Dafeng Science and Technology Innovation, the wind rose…
On January 15, 20001, Dafeng Science and Technology Innovation took hold…