Chapter 88 Convenience Store Chains Are Ushering In Changes
Every time Li Yu crossed out an item, Yang Manli's heart beat hard.
After Li Yu checked out all the options, Yang Manli couldn't help but say:
"Mr. Li, do you mean to give up these profit points?"
"No!!!" Li Yu shook his head.
Yang Manli's tense heart suddenly relaxed when she heard Li Yu's denial. She thought Li Yu just had a different view on the discount she offered.
Immediately afterwards, Li Yu shattered her imagination.
"This is far from enough!" Li Yu smiled and shook his head and continued:
"What we want now is the market, and this profit is nothing.
In addition to giving up all these profit points, we also want to give these store managers greater help.
After speaking, Li Yu wrote directly in the blank space of the plan.
No franchise fee, zero difference in wholesale price of goods (current price).
There is no commission for product display fees for brand activities.
The first time the goods are distributed free of charge (payment will be paid in twelve installments).
Decoration subsidy is 30%.
There is no threshold for purchasing.
The product will be replaced without any conditions before the expiration date!
Free cashier equipment and cashier software are provided to the self-owned account without using a company account.
"Let's do this first!"
After writing these items, Li Yu put away his pen and spoke slowly.
After receiving the revised plan from Li Yu, Yang Manli couldn't help but persuade directly:
"Mr. Li, if we really follow what you said, our company will not even mention profits.
Each additional C-store franchise will lose at least 150,000 yuan.
Apart from anything else, we should collect some profit from the wholesale of goods, right?"
Lu Yan sat next to Yang Manli and naturally saw all the terms written by Li Yu.
She was also shocked by the conditions offered by Li Yu. As long as these conditions were true, she wished she could open several Tiansheng department stores.
He secretly decided that as long as Li Yu and Yang Manli confirmed these terms.
She immediately asked her family members to open several businesses, whichever one they could open would be sure to make a profit.
"Mr. Yang, you wrote this plan. I want to ask you about the gross profit of IKEA franchisees. You should know, right?"
Li Yu did not directly answer Yang Manli's question, but asked this question.
"I know!" Yang Manli nodded directly: "The average price is 25% to 30%, but if the items in their store are sold according to their official pricing, the price will be about one dollar higher than other stores."
Li Yu: "If we join the shop owners and sell according to the market price, which is neither expensive nor cheap, how much profit can they make based on our current purchase price from each manufacturer?"
Hearing this question, Yang Manli couldn't answer immediately and could only start to make crazy calculations in her mind.
"Depending on the type, it ranges from 20 to 50 percent! The minimum is no less than 20 percent."
It took a full five minutes for Yang Manli to give her answer.
Li Yu: "If it is sold according to the official price of IKEA, it will far exceed IKEA's profit margin, right?"
Yang Manli: "Far more than that! Even if we sell it at a flat price, the profit margin is higher than theirs!"
Li Yu sat up straight, stared at Yang Manli and asked:
"Mr. Yang, if our franchisees increase dramatically in the future, the purchase volume will at least increase several times or dozens of times.
We are negotiating with the shopping mall, can we lower the purchase price?"
After hearing this, Yang Manli understood Li Yu's thoughts, but she still refused:
"Mr. Li, if the purchase scale is several times larger, we can indeed purchase at a lower price.
But the price difference will not be too big. The current profit is very transparent. Our current purchase price is already very low, even if it is under pressure, it will not exceed five points.
Even if we have a profit of five points, according to the conditions you gave us, we will have no profit. At most, we can only maintain a situation of neither loss nor profit. "
"No loss, no gain?" Li Yu repeated these four words and looked at Yang Manli.
Yang Manli nodded with certainty and said: "Yes, if there are no problems with management, the best we can do is maintain neither loss nor profit."
Snapped!!!
Li Yu slapped the table and said loudly:
"Very good. My original bottom line is that the average annual loss per franchise store is less than 100,000 yuan. Being able to maintain a breakeven profit is far beyond my expectations.
It was decided that according to these conditions, the chain C store department would be started immediately tomorrow. "
Yang Manli and Lu Yan were stunned after hearing this. They both could not have imagined it.
Li Yu was so excited when he heard that he would not make any money and was ready to start setting up a department immediately.
"Mr. Li, let me remind you that if you follow this model and don't change the model, you won't make any money even if you open 100,000 franchise stores in the country."
Yang Manli reminded her again without giving up.
Li Yu smiled and said:
"I understand what you mean. Don't worry, this project means we are robbing the rich to help the poor, but it is only our Tiansheng Department Store that is being robbed.
Now let’s find a project leader first. As the general manager of Tiansheng Department Store, you can’t leave the job personally. Is there someone who can take charge of the project?”
Rob the rich and the poor? But yourself?
After hearing this, Yang Manli and Lu Yan were speechless and didn't know how to feel.
"No!" Yang Manli shook her head and said, "I want to implement this plan after our Tesco branches in all provinces are opened, so there is currently no suitable person in charge."
***"!"
Li Yu touched his chin with one hand, thinking secretly in his mind about who to put in charge of this project.
Suddenly Li Yu saw a flash in Lu Yan's mind and asked her:
"Lu Yan, Tiansheng Daily Chemical Sales Department should be stable now, right?"
Although it is very strange why Li Yu suddenly asked himself this question.
Lu Yan still answered honestly:
“At present, our sales channels are only the Tesco supermarket chain, and our marketing methods are almost stable.
"That's good!" Li Yu stared at her and smiled and asked: "Do you want to switch jobs and come to Tiansheng Department Store to challenge this chain C store franchise project?"
"I!!!"
Lu Yan suddenly stood up, pointed at herself and shouted in disbelief.
Li Yu: “Not bad!”
After receiving Li Yu's confirmation, Lu Yan suppressed her excitement.
I sat on the sofa and started thinking.
At present, she is already the sales department manager of Tiansheng Department Store, but even though she is said to be a manager.
But as far as the current situation of Tiansheng Daily Chemical is concerned, no matter who takes this position, it will be a big deal. (Good Zhao) After all, Tiansheng daily chemical products can only rely on Tesco as a sales channel, and cannot be opened through any other channels.
But this chain C store franchise project is different.
Anyone with a discerning eye will know at a glance that the next project of Tiansheng Department Store will be no less than that of the Tesco supermarket chain.
After all, she had just heard the support given by Li Yu, and she knew what would happen to the chain C store industry next just thinking about the preferential conditions.
Li Yu did not disturb Lu Yan's thinking, but patiently made tea and tasted it with Yang Manli, waiting for her answer.
Although Lu Yan has not made any achievements in the past few months after joining Tiansheng Daily Chemical, Li Yu knows that this is a special situation of Tiansheng Daily Chemical and cannot simply blame her.
Now that he and Yang Manli didn't have a suitable candidate, he happened to see Lu Yan being free before he considered letting her try.
Without letting Li Yu and Yang Manli wait for too long, Lu Yan stood up and bent over and said to Li Yu: "Mr. Li, why do I challenge this position?"