Chapter 760 Chapter 760: New direction for winery development
Attended Feng Yuqi’s birthday.
That was just a small episode in Su Yi's life.
After that, I got back on track with my life and started the new year at the same time.
About Qingshan Brewing Industry.
The requirements and instructions Su Yi plans to give them are to maintain stable development in the new year.
Not only vigorously expand online channels.
At the same time, they also recruited and signed a large number of Internet celebrity anchors in order to promote the company's products.
At present, Qingshan Brewery is targeting men, while Ouya Cosmetics is targeting female consumers.
In short, a two-pronged approach.
That must eat up the online market.
We must know that the main force of online consumption is mainly young people.
If you win young people, you will win the world!
Look at how rice phones used to shout out that those who win diaosi will win the world.
Cosmetics and wine are both very profitable.
You must know that women are quite willing to spend money on cosmetics and skin care products, provided that your products can bring her vanity satisfaction or make her look beautiful to the naked eye.
That will definitely attract fans.
As for the wine, it goes without saying.
This thing is the only thing that men are willing to spend money on. Tobacco and alcohol are the last spiritual haven for men.
It’s not too bad to engage in these two in the Internet industry, especially if the product has the advantage of exposure.
"President Su!"
"The above is the basic situation of the winery. Please see if you need any instructions."
At this moment.
An office of Qingshan Brewing Industry.
Zhou Bo was reporting the situation to his boss Su Yi with a respectful look on his face.
Many times the boss doesn't want to take care of things.
Doesn't mean the boss doesn't want to know things.
Everyone wants to control their own industry. This is the potential consciousness deep in human nature.
Zhou Bo understands this very well.
It also does a pretty good job.
Otherwise, how could Su Yi delegate power?
It is rare for the boss who is now the boss to come to the company. As the leader of Qingshan Brewing Industry, Zhou Bo showed his attitude.
"Ah."
"I don't have anything else to say."
“I hope we can continue to develop this year and lead the winery to new heights.”
Su Yi nodded.
Still very pleased.
The Zhou Bo in front of him is still very capable.
In reality, many capable people appear to be arrogant or arrogant.
Get things done a lot of the time.
But it doesn't please the higher-ups.
This involves a problem.
That is, most people will not like a disobedient person.
Why do so many flatterers get promoted and make a fortune?
That's not what the people above like.
"Ok!"
"I will definitely not disappoint Mr. Su."
Zhou Bo immediately expressed his intention.
According to the current development situation of Qingshan brewing industry, it can continue to make further progress.
It is far from reaching its peak.
The winery has a series of fruit wines that are steadily occupying the new domestic market.
There are basically no rivals in the industry!
This is often the case with markets.
The first person to eat the crab will easily have an absolute advantage.
Take a look at the domestic alcohol or beverage categories.
When Wanglao herbal tea came out, it firmly occupied the top spot in the herbal tea market.
If not for the Jiabao herbal tea incident later.
Maybe I'm still happy now.
Nowadays, the same is true for the products of Qingshan Brewing Industry. The fruit wine series has become a popular item among young people.
under such circumstances.
As long as you don't do anything crazy.
The domestic national wine market will be firmly controlled.
"correct."
"Do you have any ideas for new products?"
Su Yi suddenly asked casually.
I haven’t paid attention to the winery for a long time.
Not to mention the new products!
It seems like it was just done before.
If a company or a brand wants to develop for a long time, it must have continuous innovation.
The response to existing items has been good. However, the market will eventually become regionally saturated.
If you want to continue to expand, you can only continue to develop new product lines.
This is like domestic technology companies.
It might just be a mobile phone at first.
Later, I continued to make computers and home appliances.
He even crosses over into the automobile industry!
Today's Qingshan Brewing Industry not only makes fruit wine, but also cocktails, white wine, red wine, beer, etc.
"Mr. Su."
"Currently, after two rounds of expansion, the winery's production capacity has been fully increased. The fruit wine series can continue to be in-depth research and development to expand its scale, but I personally think it can be tried in the field of medicinal wine."
Zhou Bo said suddenly.
You must know that the current product line of wineries is still mainly fruit wine series.
The consumer group is mainly young people.
However, in reality, the main force of alcohol consumption is not only young people, but also middle-aged and elderly people.
Zhou Bo is also eyeing this market.
Do business!
It is naturally best to kill men, women, old and young.
This way there aren't many shortcomings.
"Medicine?"
Su Yi raised his eyebrows slightly.
Obviously, the other party's answer was a bit surprising. You must know that Qingshan Winery and Winery is not good at the field of medicinal wine.
It takes courage to venture into new territory.
Originally, Su Yi thought that the other party would be interested in red wine or beer.
You must know that the mainstream alcoholic beverages on the market today are nothing more than beer, red wine, and liquor.
As for the fruit wine series.
In fact, it can only be regarded as a small category.
Wherever there are people, there will be three major wines.
Unless the fruit wine series can continue to develop, it is possible to develop into the fourth category.
of course!
Benefit from its monopoly position.
Qingshan Winery also made a lot of real money from fruit wine.
"Look back over here."
"You can make a detailed plan and plan the development of medicinal wine."
finally.
Su Yi was still moved.
Medicinal wine?
In fact, he also has a recipe.
The effect is even very good.
Now he has full wings.
You can still make medicinal wine by relying on your own relationship energy.
At that time, it will also benefit the country and the people.
You must know that most of the alcohol on the market is harmful to the body, just like smoking is harmful to health, and provides you with the corresponding spiritual needs.
Medicinal wine is different.
What it can provide is physical health benefits.
In modern society, health is definitely a top priority, and related industries are booming.
The Internet doesn’t preach all day long.
Now the health industry and the elderly care industry are the new dividend markets in the future.
Materials have improved.
Everyone has money too.
Naturally, it would be a waste of life.
When it comes to health problems, people are often willing to pay a huge price.
That Mao medicinal wine from before.
Some people believe this rubbish.
If Su Yi really comes up with a medicinal wine that emphasizes the therapeutic effect, I believe many middle-aged and elderly people will pay for it.
"Ok."
I saw that my boss was also interested.
Zhou Bo was still quite happy in his heart.
The main thing is that he does have an in-depth understanding of the situation related to medicinal wine.
It’s not easy to get in.
But the rewards are not small either.
If Qingshan Brewing Industry can successfully enter this field, it will usher in a new development pedal.
Become a truly big wine company.
At that time, its influence in the country will increase.
(End of this chapter)