Chapter 32 Autumn confrontation and divine foreign aid!
As time goes by, some people choose to stay, some choose to wait and see, and some choose to leave in line with the global giants' price cuts.
A banquet hall, thirty-two guests, these are the first partners of Kunlun Company.
"On October 1st, it will be fully launched. Wish us all the best!" Gao Yuan raised his glass and greeted everyone.
Boss Ding of Anta Group took a long sip of red wine from his glass, and then said to Gao Yuan with a smile: "I really don't understand, so many colleagues choose to embrace Western suppliers without using the powerful X series fabrics. What is the picture?"
"According to calculations, after using X series fabrics, the cost of a single T-shirt will increase by 10 yuan, sportswear will increase by 27 yuan, and windbreaker will increase by 35 yuan. It is indeed not cheap, but it is not unacceptable."
Someone in the crowd laughed at Boss Ding and said, "Of course you don't think that Archaeopteryx and Fila are so expensive, and Nike has to be inferior to you."
Everyone laughed, but the laughter also contained an element of envy and jealousy.
Unconsciously, Anta has left many domestic competitors far behind.
According to the 2019 Brand Value Survey Report, Anta ranked first in China's sporting goods list with a value of US$23.2 billion.
At the same time, Li Ning is valued at 6.93 billion, Under Armor is valued at 7.94 billion, outdoor giant Les Faces is valued at 35.3 billion, and Adidas is valued at 49.8 billion, ranking first. of Nike, close to 150 billion.
It can be seen that, in addition to the relatively large gap between Anta Group and Nike, it has officially entered the second camp of global sporting goods, ranking among the top five in the world.
Some people may wonder, how can Anta be worth so much money?
Quite simply, the Anta brand itself is very average, but the group also owns Arc'teryx, the number one outdoor brand, Fila, a trendy sports brand, Salomon, a hiking shoe brand, Splendi, a mountaineering brand, Descente, a ski brand, Wilson, a tennis brand, and Demarini, a baseball brand. , and as many as twenty-five brands.
In other words, Anta is not valuable, only Anta Group is valuable.
Gao Yuan smiled and said: "Things are not that simple. Suppose a company accepts the olive branch offered by DuPont Group. Does it only mean that it can obtain Thinsulate fabric at a low price?"
"How is it possible? In addition to Thinsulate, DuPont also has Lycra, Kevlar, and Corian, which makes space suits for astronauts. There are also many products that are incredibly powerful."
"The same is true for those Japanese companies, Toray, Mitsubishi Chemical, Asahi Sun, and Shin-Etsu. They simply don't have too many trump cards in their hands."
"So, it's not that our X series fibers are not good enough, but that our opponents are too strong. Our country's output in the field of chemical fibers has been the world's number one for many years, but how much real top technology does it have?"
"As an expert, you should know that the machines responsible for producing silk in the factory are imported, and most of the various neutralizers and lubricants are also imported."
"Originally, this is not a problem. With global integration, we are also a cog in the huge production machine of the earth, closely connected with the whole world."
"However, since 2018 AD, times have changed. The beginning of anti-globalization has made us passive. Now we have no choice. We have to pick up everything from screws to aircraft engines and make them ourselves, and master the technology. Take it into your own hands, otherwise you will face a huge disaster."
Everyone nodded. It was precisely because of their worries about the future that they finally stood here and chose to cooperate with Kunlun Company, which was obviously not as powerful as the DuPont Group but had unlimited potential.
The reception went very smoothly. Although Gao Yuan was young, he always brought a sense of trust to everyone with his words and answered all kinds of questions very professionally.
Why are so many customers switching to DuPont?
The reasons are one, two, three and four, Gao Yuan explains them clearly one by one.
What’s Kunlun’s next plan?
One, two, three, four, Gao Yuan also made it clear and told everyone why it was arranged this way, what the technical difficulty was, and how long it would take to achieve a breakthrough.
The traditional businessman's truthfulness and falsehood, hypocrisy and condescension are not seen in Gao Yuan at all.
He is talkative and sincere, his brain is always thinking and analyzing at high speed, and he answers everyone's questions with logic and facts, making everyone feel at ease.
"Please believe that X2 fiber is the most powerful thermal insulation material in human history!" Gao Yuan glanced at the thirty or twenty partners present and said with confidence in his voice: "And I can guarantee it with my life and fortune. For a long time, no one or anyone will be able to imitate our technology!”
"Starting from October 1st, whether it is Zhongfang's Ceramino, Kuraray's LONWAVE, Unitika's Thermotron, Toray's Softwarm, or Japan's Mitsubishi Chemical's Renaissance α."
“All the thermal insulation technologies of the past will be swept into the trash heap of history!”
…
In the high latitudes of the Northern Hemisphere in October, autumn is getting darker and the frost is coming.
White ice condenses on the shores of the beautiful Lake Baikal. In distant Alaska, grizzly bears are preparing to hibernate. Iceland, a small country with only 350,000 residents, has begun to provide heating to residents.
Gao Yuan and his thirty-two strategic partners are ambitious and ready to launch a strong attack on the thermal fiber field monopolized by giants.
Although the cost is higher, they firmly believe that in this world, only technology is the ultimate power. No one can stop the monster of technology from completely changing human life in a devastating way.
Moreover, Gao Yuan also firmly believes that warmth is an irresistible need.
If you tell a person living in Harbin, don’t buy expensive mink coats and down jackets, buy a cheap coat to make ends meet and save money.
Do you think they will slap you?
There is no other reason. In the face of the cruel cold, people will freeze to death.
In short, when October 1st comes, Plateau’s thirty-two strategic partners will launch new autumn and winter products using X series fibers at the same time, officially kicking off this war.
It's a pity that the strength of the two warring parties is completely unequal.
The giant companies that dominate the global market are unwilling to see the rise of competitors from China and keep prices extremely low, so the battle has been in a stalemate from the beginning.
You know, in this world, there are more than 200 countries and regions, among which only my country and a few places have relatively developed online sales. The rest, even big countries such as Britain, France, Japan and South Korea, still mainly rely on offline retail.
Kunlun's opponents include a whole row of Fortune 500 companies, including super giants such as DowDuPont, BASF, and Bayer. Their influence on the global retail market is simply terrifying.
Although in theory, Kunlun Company's X2 fiber has the most powerful thermal insulation ability in the world, due to the crazy counterattack of giant companies, it was unable to quickly expand its market share for a while.
Gao Yuan and his partners can only hope that as time goes by, the climate will become colder, so that the advantages of their products will be revealed.
However, no one thought that it was not just those business giants who decided the final direction of this war.
In early October, a plane carrying supplies landed at Ali Airport in the remote and cold no-man's land of the Qinghai-Tibet Plateau.
This plane brought precious fresh fruits and vegetables, as well as some large cardboard boxes containing various clothes. The following words were written on the cardboard boxes.
Send it to the Military Equipment Testing Institute of the General Logistics Department.
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