Chapter 69 The Importance of Movie Promotion
Originally, Liu Dongdong was very angry when he heard that Xu Nan put the movie on the same schedule as him, and even thought it was an insult to him.
But when he thought about it differently, he suddenly stopped being angry.
He was even looking forward to it.
Liu Dongdong can't wait to see the scene where Xu Nan's new movie is released at the same time as his, and then he is crushed by him.
Suddenly I got a little excited. Hey.
As for the movies he shot, whether the quality of "Our Thirty Days" can exceed that of "Captain China".
Liu Dongdong had no doubt at all.
He is an old director and has invited A-list stars to join him.
If this wasn't as good as the combination of Xu Nan, a novice director, and a novice actor, then he would admit it.
And he had inside information. Xu Nan shot the entire movie in just over twenty days.
What can be photographed in more than twenty days?
Anyway, every time he makes a movie, he has to strive for perfection and it takes at least a few months.
In comparison, which movie has higher quality, needless to say?
Um.
At that time, I can also mock him on Weibo and tell Xu Nan that not everyone can make movies.
You are just making bad films and normal movies, so you are not qualified.
Wait, why wait until then? Why not now?
Decisively, Liu Dongdong posted on Weibo.
"Let me tell you something, the movie "Captain China" directed by Xu Nan has been scheduled. You can tell me, by coincidence, the schedule he chose is the same as mine.
I was surprised that director Xu Nan, who claimed to be a big-budget production worth RMB 100 million, only dared to share the same schedule with my small-budget film worth tens of millions.
Haha, you guys are wondering if it’s fun or not.
Speaking of which, why doesn't he dare to compete head-on with blockbusters? Well, let's understand the meaning. "
Thanks to frequent Weibo posts, Liu Dongdong still has a large number of fans and they are very active.
Before long, there were hundreds of comments below.
"Is the schedule of "Captain China" confirmed? It's on the same schedule as your new movie, so it won't affect you."
"Come on Dongdong, I will always support you."
"I don't believe that the production cost is 100 million. This guy Xu Nan used to make a fortune by making bad movies. He is willing to spend 100 million?"
"Brother, there is no need to be sarcastic. After looking at it, in the past few months, there is indeed only one suitable schedule. I guess he can't help it."
"I didn't plan to go to the cinema originally, but I heard that Xu Nan's new film was released, and I suddenly felt a little impulsive. What should I do?"
"And in the movie, there is Lin Hongxiu, a white and rich girl who is ready to make a move."
Liu Dongdong is still very active on Weibo. He selected a few fans to reply, which not only generated a wave of popularity, but also helped him gain followers.
More importantly, it can also promote the movie in advance.
Well, as a director, no one knows how to promote movies better than him.
Xu Nan noticed Liu Dongdong's Weibo, but didn't take it too seriously.
This schedule was carefully selected by him and was the most suitable one.
Whether Liu Dongdong welcomes him or not, the facts cannot be changed.
However, I still need to respond to this Weibo.
It can be regarded as promoting the movie in advance.
" @Liu Dongdong, the choice of schedule is the result of careful selection and is not targeted at anyone. Or are you afraid?"
Xu Nan's Weibo post has a bit of a fire-fighting feel to it, and it can be considered a warm-up for the movie's promotion.
But unfortunately, there were not many comments, only a dozen or so, and the response from the audience was tepid, not as popular as Liu Dongdong's Weibo.
The main reason is that the audience is more savvy now, and they are already immune to ordinary small tricks.
Even Liu Dongdong didn't respond to this Weibo post, probably because he was too lazy to pay attention to him.
Another movie of the same period, the talented director Ning Feixue, did not post on Weibo from beginning to end. She simply ignored the controversy between the two movies and had a cold attitude.
Instead, Lin Hongxiu called and asked about the schedule.
"Director Xu, the movie schedule has been confirmed, do you need my help in promoting it?"
Xu Nan quickly said: "Don't worry, I will take care of the movie promotion. You just need to cooperate. Don't promote it on your own."
Movie promotion is actually a science, and it contains very complicated truths.
The first is the timing of publicity.
There are still about two months until the movie is released. At this time, it is possible to inform the audience and let them know about the existence of the movie, but large-scale promotion is not feasible.
Because the movie is still some time away from being released, you are now promoting it on a large scale to raise the audience's expectations for the movie. As a result, the movie is not released, and the audience's expectations are not met. As time goes by, reverse psychology will be born, even if I won’t even think about watching the movie once it’s online.
The best way is to promote it a few times on a small scale. The scale does not necessarily have to be large, but it must let the audience know about the movie and give them a base.
Then, when the movie is close to release, we will promote it on a large scale to attract as many viewers into the cinema as possible.
There is also the method of publicity, online publicity, theater publicity, variety show publicity, all kinds of publicity methods must be used to cover as many audiences as possible and let more people know about the movie.
And most importantly, the choice of publicity model.
If you are filming a romance film, you must first point out the fact that the film is a romance film.
Otherwise, it will attract a group of viewers who don't like watching romance movies. When these people enter the theater and find that this is not the type of movie they like to watch, they will feel that they have been cheated, and then give negative reviews, causing the movie's reputation to collapse.
There has been an example like this before, a well-made romance movie, because the movie contains certain science fiction elements. Science fiction elements happened to be very popular at that time, so they focused on promoting the science fiction plot in the movie, making the audience think that this is It's a good science fiction movie.
As a result, after entering the cinema, these viewers discovered that what they were watching was not a science fiction film at all, but a romance film. They immediately felt that they had been deceived, and then began to accuse the film of being garbage online.
As a result, a good romance film's reputation collapsed, and its box office also collapsed, becoming a laughing stock in the industry.
Therefore, the promotion of a movie is very important to the movie. If the promotion is good, the movie will have a high box office. If the promotion is not good, the movie may collapse.
The movie "Captain China" is extremely important to Xu Nan. If it succeeds, he will be among the great directors in the industry. If it fails, he will be a low-level director who can only make bad movies.
How to promote it must be done carefully.