Chapter 309
After listening to Zheng Jingchi's hit song again, "Erdong" clicked on Qiao Sheng's new album. When he clicked to buy, a dialog box popped up. "If you have voted for Qiao Sheng in the "Tomorrow's Star" voting, please go to the official website of the "Tomorrow's Star" program, log in to your account, and get the redemption code. The redemption code can be used to buy Qiao Sheng's new album at half price." As long as you spend money to vote for Qiao Sheng, you can get a half-price redemption code? Seeing this prompt message, "Erdong" was shocked. He knew the "Tomorrow's Star" program and had been following it. Although he admired Qiao Sheng's talent at that time, he did not vote for anyone, including Qiao Sheng.
However, after knowing that Qiao Sheng was Lao Qiao, he regretted not voting for his idol.
Seeing the news from Penguin Music again, "Erdong" was actually a little surprised.
Qiao Sheng's album is priced at 18 yuan.
It is less than ten yuan after half price!
The cost of an album includes the cost of lyrics and music production, the share of singers and copyright owners, plus the cost of publicity and distribution, and the cost to be distributed to music platforms.
After paying the full amount for the album, "Erdong" did not listen to the song immediately, but opened a group chat first.
This is a group chat whose members are basically music critics.
As soon as he opened WeChat, he saw that this group chat named "It's not shameful to make money" was swiping the screen crazily.
Erdong pulled it up hard, and it was indeed talking about the half-price promotion of Qiao Sheng's new album.
"Do you have an activation code?"
"Five yuan to buy the activation code for Qiao Sheng's new album."
"Are you sick? The activation code will only cost 9 yuan, but you still spend 5 yuan to buy it?"
"You are sick. Can't this save four yuan? Another bottle of otaku's happy water."
"How can Qiao Sheng make money like this?"
"Hahahaha, I only invested 20 yuan in Qiao Sheng, but I didn't expect to get half of it back."
. . . . . .
The group is already very lively, so you can imagine how lively it will be on Weibo.
"Erdong" opened Weibo again, and as expected, the news of "Qiao Sheng's half-price album" has rushed to the third place in the hot search.
Click on the hot search, it is an overwhelming screaming Weibo of "pro-fans".
"Qiao Sheng still remembers us!!!"
"This damned guy, I'm going to talk to him about it when I get home tonight. He gave me such a big surprise for no reason."
"No, isn't Qiao Sheng doing charity?"
"Yes, it is charity. The money we voted for him is donated to poor mountainous areas, and he is using his own album to give back to us."
"This two-way rush, really, makes me cry!"
"I'm going to the nine-zone fan group now to see what their expressions are, hahahahaha!"
. . . . . . .
When more and more people knew about the half-price event of the new album, Qiao Sheng's Weibo began to be forwarded crazily.
It was a Weibo posted at 12 o'clock, and the content was:
"Thank you for your support for me in the "Tomorrow's Star" program. I have arranged gifts for you in this album. I hope you like it."
Under this Weibo, in just a few dozen minutes, there were tens of thousands of comments.
Most of them were moved and thankful, while a small number of them were worried that Qiao Sheng would not make any money or even lose money by doing this.
Qiao Sheng also saw these comments, but he did not say anything.
He had already said everything that needed to be said. If he posted something else, it would be a bit superfluous and might even backfire.
Everyone thought that Qiao Sheng might lose a lot by holding such a half-price event.
Actually, it was not the case.
For an album without an MV, the most expensive part of the production should be the lyrics, music, and publicity.
Just like the album of nine-zone, the production cost for Lin Tongyu plus the cost of building momentum for the new album and subsequent publicity accounted for almost 70% of the production cost of the entire album.
Qiao Sheng completed the entire album almost by himself from beginning to end, and there was no publicity at all in the early stage.
It can't be said that there was nothing, just using up some electricity bills and posting a Weibo to get Zheng Jingchi's traffic.
In the end, the biggest expense for his album was the coffee he spent on Huang Jianguo.
As for the later
There is no need for further publicity expenses.
Because his "half-price album" is the best means of publicity.
Although the album only sells for 9 yuan, after Qiao Sheng's operation, he actually makes some money after deducting the fees paid to the Penguin Music platform.
It's just that the profit is not much.
Qiao Sheng did not count his own labor in the cost. In his opinion, this is all his job. Compared with the fans who support him, it is nothing.
. . . . . . .
Soon, there was another "Qiao Sheng and fans rushing to each other" on Weibo's hot search.
Because many people became popular in the program "Tomorrow's Star", some of them were eliminated, and some stayed until the end to form a group.
In the activity room of the boy group nine-zone, the atmosphere was very depressing, like a volcano ready to erupt, ready to erupt at any time.
If we say who is the biggest victim of Qiao Sheng's "half-price album", it must be the boy group nine-zone.
The fan groups, which are usually very active, are very calm today, and almost no one is talking.
Look at Qiao Sheng's pattern, directly giving all the voting fans the opportunity to buy the new album at half price.
Look at nine-zone again, the gap is immediately revealed.
A trainee who withdrew from the competition knew to feel sorry for his fans, what about you?
"You are all here, just in time, I have something to tell you." Nine-zone's agent suddenly pushed the door in.
"What's the matter?" Mo Yunchen, as the captain, stood up and asked.
"Just now, three fan groups were disbanded, you should quickly show up in your respective fan groups." The agent said anxiously.
"Oh, okay." Mo Yunchen turned around and said to the others: "You all heard it, so take action."
After that, he also sat aside with his mobile phone, frowned and opened the phone.
However, he did not open WeChat, but opened the "Tomato Free Novel" App and clicked on a novel on the bookshelf to read.
For this matter, Century Entertainment, where he is, has already dealt with it.
Mo Yunchen and several trainees sent autographed photos and small items to all the fans who voted for their company.
In terms of maintaining fans, Century Entertainment has always been the best among all companies.
But this was before Qiao Sheng appeared.
The other team members were already typing and chatting frantically in various groups, while Mo Yunchen was thinking while reading a novel.
"This is a great move. Is there a master behind Qiao Sheng?"