Section 234
He also checked the information of Spark Media and found that the company has developed quite well.
It is already well-known among the MCN companies in Rongcheng!
"It is still very difficult for lawyers to make short video accounts!" Su Yang couldn't help but say, "Legal education has professional barriers. It requires professional lawyers and the legal education cases to be exciting and eye-catching enough. It is still very difficult."
"Yes!"
Liu Fengshan also nodded.
He also followed several Internet celebrities who made legal education videos.
The only person in China who can make legal education short video accounts the top is probably Teacher Zhang San.
But what about after Teacher Zhang San?
It is very rare!
Su Yang thought for a while and asked, "Do you really want to do it?"
"Of course I do!" Liu Fengshan nodded, "Our law firm needs publicity. Boss, you asked me to expand the scale of the law firm, but the law firm does not have enough reputation and case sources. Even if I recruit more people, what's the use?"
"It's not easy for our law firm to develop to this point. It can be a little famous in Rongcheng. It's not only the accumulation of four years, but also the accumulation of all the connections of Xu Hongyu, Zhou Jianjun, Guo Shuda, me, and other lawyers in the first half of their lives!"
"But relying on individuals to accumulate slowly is too slow!" Liu Fengshan said helplessly, "If you want to make the law firm's business better in a short period of time, you have to invest more money in publicity. Only when the law firm's reputation is improved, more people will come to consult legal issues and find the law firm."
Liu Fengshan's loyalty to Su Yang is still quite high.
In addition to the fact that Su Yang bought his shares at a premium, gave him a salary increase, and gave him dividends.
It's also because of Su Yang's own financial strength!
Without external capital injection, it's really difficult for Hongyu Law Firm to develop!
Liu Fengshan still has some ambitions. He is not old enough to think about retirement.
Su Yang nodded. He knew that what Liu Fengshan said was the actual situation.
In addition to excellent lawyers, the most important thing for a law firm is reputation!
With higher reputation, better business and more money earned, it can attract more talents.
More talents mean stronger strength of the law firm.
Stronger strength brings higher reputation and more cases, more income... Only in this way can a virtuous circle be formed!
In addition to excellent talents, excellent lawyers also need to be fed with a large number of cases.
After all, being a lawyer is a profession that requires practice!
Some young lawyers lack experience and speak incoherently and disorganized in court... This is due to lack of training and experience!
He thought for a moment and said, "I will ask Xinghuo Media to find a few excellent professional planners to help you design a few plans for reference!"
"Okay, boss!"
"In addition, I will also invest 3 million yuan in the law firm!" Thinking that the law firm has little liquidity, Su Yang said, "In addition to using this money for publicity, it can also be used to improve the working environment of the law firm's employees!"
The law firm is not afraid of over-promotion.
Like Xinghuo Fitness, it is well-known throughout the country, but it can't open branches outside Rongcheng, which is also a waste of money.
But lawyers are different. Lawyers can receive customers all over the country!
There is no geographical restriction!
Of course, going to other places to sue still requires considering the cost issue.
Some lawyers just go to other places to sue, and they win the case, but find that they have lost money!
It's very embarrassing!
"Thank you, boss!"
Liu Fengshan was a little excited.
He didn't expect Su Yang to invest 3 million yuan at one time!
He is indeed a rich man!
"Also, give me a copy of the young lawyers' information of the law firm!"
"Okay!"
Not long after, Su Yang took away the young lawyers' information of Hongyu Law Firm.
He told Yu Siying about the difficulties faced by Hongyu Law Firm, and Yu Siying immediately took it to heart.
She knew that the boss was here to introduce business!
Jiuxiang Food is now one of the main sponsors of Xinghuo Media!
Although Jiuxiang Food is also the boss's company, as the person in charge of Xinghuo Media, she certainly hopes that Xinghuo Media will have good profits!
Even if it is the boss's money that is earned!
A few days later, Yu Siying came to Hongyu Law Firm with several planning schemes to meet Liu Fengshan.
Su Yang followed and looked at several short video planning schemes of Xinghuo Media.
There are four planning schemes in total, and it seems that Xinghuo Media is quite serious about this cooperation.
The first plan is somewhat imitating Mr. Zhang San, finding an old lawyer who speaks humorously to talk about strange cases!
The second plan also has traces of imitation, finding a beautiful female lawyer as the anchor to attract attention with beauty.
The third plan is to help netizens with legal consultation through live broadcast connection.
If you want to create a program effect, ask the child to connect with the legal anchor.
Use all kinds of weird, thrilling, and unbelievable consultations... to achieve an eye-catching effect!
The fourth plan is to shoot a short drama about law...
After Liu Fengshan read the four plans, he thought for a while and asked Yu Siying:
"Mr. Yu, which one do you recommend more?"
With Su Yang, the big boss, present and everyone from the same company, Yu Siying did not hesitate, nor did she hide it: "Live broadcast and providing legal consultation to netizens is the best way!"
Liu Fengshan became interested: "Why?"
Yu Siying explained:
"There are many bloggers on the Internet who work on weird cases. Even non-lawyers can do it. They tend to be more story-based, and it is easier to attract attention!"
"If you use a beautiful female lawyer as the anchor, this may bring your professionalism into question. After all, you need to convince potential clients of your professionalism!"
"Finally, filming a short drama about legal education requires a lot of investment, and it may not be a hit!"
"Live broadcast connection and free legal consultation for netizens can not only reflect the professionalism of lawyers, but we can also write some scripts based on actual cases in life to enhance the effect of the program. It is also more convenient for us, Xinghuo Media, to use the matrix account to promote... …It’s more maneuverable!”
"And this kind of legal consultation connection can also satisfy ordinary people's curiosity, voyeurism, etc.!"
Liu Fengshan's eyes gradually brightened.
Obviously, Yu Siying's plan really attracted him!
Liu Fengshan nodded: "This is indeed good!"
Yu Siying thought for a moment and said, "But Director Liu, this plan requires a lot of lawyers!"
Liu Fengshan: "What are the requirements?"
Yu Siying said with a smile, "At least you must have a good image, good temperament, maturity and stability, high emotional intelligence, and speak in an organized manner. It is best to be humorous and in line with the public's understanding of lawyers. It is best to have a certain degree of recognition!"
When Liu Fengshan heard Yu Siying's request, he couldn't help but start to have a headache!
This requirement is already quite high!
Su Yang said from the side: "Director Liu, you need to screen this!"
Liu Fengshan took a deep breath and said, "Okay boss, I understand!"
Yu Siying reminded: "Director Liu, you can first look for a lawyer who is easy to win people's favor at first sight. If you have high emotional intelligence and can respond quickly, the better!"
Legal bloggers still have professional barriers, and it is best to be a professional lawyer.
It’s easier to convince people this way!
But not everyone can pass the legal exam.
Liu Fengshan still has to look for talents in this area.
Liu Fengshan nodded: "I understand!"
Su Yang said from the side: "It's really like this. You can just dig it over. We can afford it!"
If they are urgently needed talents, Su Yang wouldn't mind poaching them with high salaries!
"Okay boss!"
Once Hongyu Law Firm and Spark Media finalized their cooperation, Hongyu Law Firm began sending corporate lawyers to promote Su Yang's five companies.
The general managers of the five companies are also very cooperative. If possible, they will directly gather employees together for meetings and introduce lawyers to all employees!
The young lawyers at Hongyu Law Firm are not picky at all.
They didn't spare even the ordinary workers of Jiuxiang Food.